Is The Nosh Project Worth It?
A straight answer on whether The Nosh Project is worth the money, based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Our score
Average
The Nosh Project product photography
- Overall score
- 62/100
- Average
- Value score
- 65/100
- Average
- From (per day)
- $2.10
- ~15kg dog
The short answer
A modern, heavily-marketed retailer-exclusive range where the branding does a lot of the work. The formulas are pleasant enough, but transparency lags national brands and a single-retailer house range gives you limited insight into sourcing and batch consistency. Slick packaging isn't a substitute for ingredient detail: price it per kg against independent brands rather than buying the look.
Where the points come from
The strongest pillar is price & value at 65/100, worth 25 of the 100 points. The weakest is transparency at 57/100. That pattern, rather than the headline number, is what decides whether the price is worth paying for your dog.
What the money buys
Value is scored at 65/100, which we rate average, and it carries 25 of the 100 points on its own. The cheapest way to feed it in our index is The Nosh Project Adult 12kg, at $2.10 a day for a ~15kg adult dog.
The field
Where 62 sits across every brand we score
One tick per brand. The shaded band is the middle half of the index and the heavy rule is the median, so the score reads as a position rather than a promise.
- MinMin
- 44
- Q1Lower quartile
- 58.5
- MedianMedian
- 69.5
- Q3Upper quartile
- 78.8
- MaxMax
- 87
| Brand | Overall score |
|---|---|
| Black & Gold | 44 |
| Baxter's | 46 |
| Julius | 48 |
| Woofin' Good! | 50 |
| ProBalance | 54 |
| Leaps & Bounds | 60 |
| The Nosh Project | 62 |
| Providore | 64 |
| Hill's Science Diet | 66 |
| Royal Canin | 68 |
| Ivory Coat | 71 |
| Meals for Mutts | 74 |
| SavourLife | 75 |
| Black Hawk | 76 |
| Prime100 | 78 |
| ZIWI Peak | 81 |
| Petzyo | 83 |
| Frontier Pets | 84 |
| Scratch | 86 |
| Lyka | 87 |
Dog Food Reviews scoring
The scorecard
How The Nosh Project scores
Scored against our published methodology. Where a brand earns its points is the whole worth-it question: two brands on the same overall score can be worth very different money.
The Nosh Project
62/100 overall · Average
How the 100 points are split
- 25 Price & Value
- 25 Ingredient Quality
- 20 Nutrition & Suitability
- 15 Transparency
- 10 Availability & Convenience
- 5 Customer Sentiment
The checklist
When The Nosh Project is worth it, and when it is not
Both lists come straight from this brand's entry in our index. Neither is a verdict on the food, only on the fit.
When The Nosh Project is worth it
- Shoppers already loyal to that retailer
- Owners who like the format and look
When to compare carefully
- You want clear, independent sourcing detail
- You prefer brands you can compare across retailers
What it costs
What The Nosh Project costs to feed
Cost per day is the figure that decides this page. It assumes a ~15kg adult dog at the brand's own feeding guide, so it moves with your dog rather than with the sticker price.
Prices checked· Editorial estimates
The product we hold
The Nosh Project Adult 12kg
- Price per kg
- $9.33/kg
- Est. cost per day
- $2.10
- Pack size
- 12kg
- First ingredient
- Chicken
- Protein
- 26%
Best per-serve value
The Nosh Project Adult 12kg
$9.33/kg
$2.10 a day for a ~15kg adult dog
- Pack size
- 12kg
- First ingredient
- Chicken
- Format
- Dry
Licensed editorial photography
The verdict
Is The Nosh Project worth it?
Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value.
Scored out of 100 across 6 weighted pillars
dogfoodreviews.com.au
The detail
What The Nosh Project costs a day, and what else that buys
The index prices a single bag from The Nosh Project: the Adult 12kg at $112.00, or $9.33 per kg. On our editorial estimate that feeds a 15kg adult dog for about $2.10 a day. Not expensive, but not the cheapest chicken-first kibble here: SavourLife Original Adult Chicken 18kg lists at $145.00, or $8.06 per kg, and lands near $2.00 a day for the same dog. All prices here are editorial estimates.
Ten cents a day is about $36.50 a year, so the money is not the issue. What sits behind it is. SavourLife Original carries the same 26% protein and 15% fat, rates 83 out of 100 to The Nosh Project Adult's 72, and comes from a brand scoring 75 overall against 62. Ivory Coat Grain Free Adult Lamb runs $10.38 per kg and rates 80.
Where The Nosh Project earns its price
Value is its strongest pillar at 65 out of 100, ingredients next at 64. That order is the honest read: sensibly priced for what it is, rather than an ingredient standout. The Adult 12kg leads on chicken, is made in Australia, and its 72 out of 100 product rating sits ten points above the brand's 62 overall, the strongest figure attached to the brand.
At 26% protein and 15% fat, grain-inclusive, this is ordinary premium-kibble territory, and $9.33 per kg is a fair number for it rather than a bargain. If you already order from Pet Circle and clear its $49.00 free-shipping threshold, adding the bag to autoship is a defensible everyday call. It is not a reason to move retailers. Prices are editorial estimates. Not veterinary advice.
When The Nosh Project is not worth the money
Transparency is where it loses: 57 out of 100, its weakest pillar and 19 points behind SavourLife's 76. As a Pet Circle exclusive house range, there is less published sourcing and batch detail than the national brands on the same site, and our index reads the packaging as outrunning that detail. If sourcing matters to you, that gap is the argument.
Availability scores 59 for a structural reason: Pet Circle is the only retailer in our index carrying it, and Pet Circle does not price match. The SavourLife and Ivory Coat ranges are stocked at Petbarn, Petstock, Budget Pet Products and PETO as well as Pet Circle, though the bags we price are listed at Petbarn and Pet Circle, so those ranges can be compared seller to seller. A single-retailer house brand cannot be, so $9.33 per kg, on our editorial estimate, is simply the price.
How owners pay less for The Nosh Project
There is one real lever, and it is autoship. Pet Circle drops the Adult 12kg from $112.00 to $106.00, roughly $8.83 per kg and close to $1.99 a day, saving $6.00 on every bag. It is the only price we hold for this brand, because Pet Circle is the sole stockist in our index and it does not offer price matching. Prices are editorial estimates.
Bag size is not a lever either. Our index prices one format from The Nosh Project, the dry Adult 12kg, so there is no larger bag to step into the way SavourLife's 18kg or Black Hawk's 20kg allow. Keep the order above the $49.00 free-shipping threshold, take the autoship price, and confirm every figure with the retailer: these are editorial estimates.
The alternatives
Better-value alternatives to The Nosh Project
Scored on the same 100-point model, so the comparison is like for like. Each card prints the two pillars a reader actually swaps a food on.
SavourLife
Premium · Good
Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
- Value
- 78/100
- Ingredients
- 74/100
Best forValue-conscious feeders who want a clean enough panel
Ivory Coat
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
- Value
- 71/100
- Ingredients
- 73/100
Best forGrain-free everyday feeding where 'good enough' is fine
Prime100
Premium · Good
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value: price the dry against the rolls per serve before you settle on one.
- Value
- 72/100
- Ingredients
- 83/100
Best forSensitive stomachs
Common questions
Is The Nosh Project worth it? FAQs
Short answers to the questions that decide it, using the same published figures as the sections above.
Answers checked
Scores and estimates from our index
The Nosh Project scores 62/100 overall and 65/100 on value in our index (average on value). Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value.
For a ~15kg adult dog, The Nosh Project works out from about $2.10 per day on The Nosh Project Adult 12kg ($9.33/kg). Cost per serve is the figure that matters most: compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare The Nosh Project carefully against SavourLife and Ivory Coat. The right pick is the one that fits your dog and budget.
Consider SavourLife, Ivory Coat, Prime100. Compare them on price per kg and cost per day: a different brand may give you more for similar money.
The 62 is a brand score across six weighted pillars, and two of them drag: transparency at 57 and availability at 59, both consequences of being a Pet Circle exclusive house range rather than of the recipe. The 72 belongs to one product, the Adult 12kg, judged on its own chicken-first, 26% protein panel at $9.33 per kg. The food rates better than the brand around it. Prices are editorial estimates.
Autoship takes the Adult 12kg from $112.00 to $106.00, about $8.83 per kg and near $1.99 a day for a 15kg dog. That undercuts Ivory Coat Grain Free Adult Lamb at $10.38 per kg, but SavourLife Original Adult Chicken is already $8.06 per kg at list, and we hold prices for it at both Petbarn and Pet Circle, each with member or subscription pricing of its own. Prices are editorial estimates.
On our pillars it sits below them. The Nosh Project scores 64 on ingredients against SavourLife's 74 and Ivory Coat's 73, and its 12kg bag rates 72 where theirs rate 83 and 80. The wider gap is transparency, 57 against 76 and 71, which is about published sourcing detail rather than the chicken, 26% protein and 15% fat printed on the label. Not veterinary advice.
No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1, always confirm the live price with the retailer before buying.