Every dog food brand, ranked by value.

Scratch

Australia (dry kibble made in NSW; raw made in Australia)

Strong

Scratch is an Australian-owned, direct-to-consumer dog food brand sold by flexible subscription from its own website rather than in shops. It is best known for radical label transparency: it is the only major Australian brand to publish the exact percentage of every ingredient, and it sources the large majority of its ingredients from local Australian farms. The range spans high-protein grain-free kibble, a lamb-and-ancient-grains recipe and a complete frozen raw line, with an in-house vet and B-Corp certification backing the brand story.

Strong

Australian air-dried raw made from free-range, regeneratively farmed meat. The ingredients, ethics and transparency are about as good as it gets, and it is a complete diet that sits in the pantry rather than the freezer. The catch is the price per kg, which is steep, and availability that is mostly direct from the brand.

Petzyo

Australia

Strong

Petzyo is an Australian-owned, Melbourne-based brand built around a direct-to-consumer subscription model, offering both single-protein dry kibble ("Kibble That Counts") and frozen raw BARF patties ("Raw Royalty"). Recipes lean on named meat meals, legumes and a long superfood blend, with most kibble lines grain-free and formulated to AAFCO/PFIAA all-life-stages standards. It earns strong loyalty for ingredient transparency, Aussie sourcing and the convenience of repeat delivery. The main trade-offs are a premium price point and limited shelf presence beyond its own site and Petstock.

ZIWI Peak

New Zealand

Strong

Genuinely high named-meat air-dried food with strong transparency: the ingredient panel is the real deal. But you pay heavily for it: among the highest price per kg and per serve in the category, and the value simply doesn't keep pace with the ingredient quality.

Prime100

Australia

Good

Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.

Black Hawk

Australia

Good

A popular premium-mainstream brand that's everywhere and reasonably priced in big bags: but its strength is reach, not ingredients. Quality swings noticeably across the range: the better formulas lead with named meat, while cheaper lines lean on rice and grain to bulk out the panel. You're partly paying for shelf presence and marketing, so read the specific recipe rather than the brand badge.

SavourLife

Australia

Good

Australian brand with a genuine rescue-donation model and fair per-kg value. Ingredient quality is solid mid-premium rather than class-leading: the panels don't reach the named-meat density of the top air-dried feeds, and the range is narrow with patchy stocking. A likeable, reasonably priced option, just don't let the feel-good story stand in for a category-leading ingredient panel.

Meals for Mutts

Australia

Good

Australian brand with a real point of difference in novel proteins like kangaroo and sardine, which makes it a go-to for dogs with sensitivities. Both grain-free and grain-inclusive ranges are available, value sits at the friendlier end of premium, and quality is genuinely good. The main catches are narrower availability and a price that creeps up in the smaller bags.

Ivory Coat

Australia

Good

Australian grain-free and grain-inclusive ranges with a tidy ingredient story, but it doesn't lead on a single metric: middling on ingredients, transparency and value alike. Now part of a large multi-brand group (Real Pet Food Company) after changing hands, and recipes have shifted with ownership, so consistency is a fair question. Acceptable, not a standout.

Royal Canin

France / Multiple

Average

The vet-clinic heavyweight, and the clinical research genuinely is best-in-class. But the everyday ingredient panels don't match the price: they lean on by-product meals, corn and grain rather than named single-source protein, and you're paying a high price per kg for the brand's vet-clinic shelf presence and breed-specific marketing as much as for what's in the bag. The therapeutic lines earn their keep; the standard ranges are expensive for the ingredient quality.

Hill's Science Diet

USA / Multiple

Average

A science-led brand with a deep, well-researched prescription range: clinically rigorous and consistent. Outside the therapeutic lines, though, the value is below average for the price: the standard panels lean on corn, grain and by-product meals rather than named single-source protein, and you carry a vet-clinic price premium for the brand and its shelf presence. The prescription range is the reason to buy it, not the everyday food.

Providore

Australia

Average

A premium-styled range sold through a single retailer. The formulas are reasonable and the price is sharp, but transparency is the weak spot: sourcing and ownership detail is thinner than national brands, and a retailer house range gives you less independent insight into what's in each batch. The 'premium' look outpaces the sourcing detail behind it, so judge it strictly on price-per-kg, not packaging.

The Nosh Project

Australia

Average

A modern, heavily-marketed retailer-exclusive range where the branding does a lot of the work. The formulas are pleasant enough, but transparency lags national brands and a single-retailer house range gives you limited insight into sourcing and batch consistency. Slick packaging isn't a substitute for ingredient detail: price it per kg against independent brands rather than buying the look.

Leaps & Bounds

Australia

Average

Leaps & Bounds is Petbarn's own private-label (house) brand: affordable, Australian-made and stocked in every store. It's a budget everyday option rather than a premium one: the recipes use more grain and cereal than the top-scoring brands, and as a retailer-owned label there's a little less published sourcing detail. Reasonable value if you're shopping at Petbarn: just compare price-per-kg with the national brands sitting on the same shelf.

ProBalance

Australia

Poor value

A budget-tier value brand that's cheap per bag but built down to a price. Ingredient quality scores low on our index: the panels lean on grain and plant protein rather than named single-source meat, and sourcing detail is sparse. The low sticker is real, but cost-per-day narrows the gap to a better-specced premium bag more than the shelf price suggests.

Woofin' Good!

Australia

Poor value

Coles' supermarket house brand: very cheap and convenient with the weekly shop, but firmly a budget product. It scores low because the panels are cereal-led rather than meat-first, sourcing detail is thin for a retailer house brand, and even after a named-protein reformulation the meat content sits well below the premium tier. Handy for the price; judge it on cost-per-day, not the low sticker.

Compare carefully

Aldi's everyday house brand: very cheap per kg and convenient, but firmly entry-level. It scores low because the panels are cereal-led rather than named-meat-first, sourcing detail is minimal, and the meat content sits well below the premium tier. A no-frills budget feed where the low price is doing all the work; weigh it on cost-per-day, not the sticker.

Compare carefully

Woolworths' long-running supermarket house brand and one of the cheapest feeds per kg available. It sits near the bottom of our index for a clear reason: cereal-led panels rather than named meat, minimal sourcing detail behind the label, and meat content among the lowest in the range. The price is the entire pitch: there's little ingredient story to weigh against it.

Compare carefully

The lowest-priced house brand in our index, stocked across IGA and independents. It also sits at the very bottom on quality, and the two go together: basic, cereal-led recipes rather than named meat, the thinnest sourcing detail of any brand here, and meat content at the bottom of the range. The rock-bottom price is the only reason to reach for it: there's no ingredient story to speak of.