The Nosh Project

The Nosh Project is one of only two brands in our index sold as a Pet Circle own-label range, alongside Providore. It is Australian made and the brand spans dry and wet food, but the single product we hold a price for is the Adult 12kg bag at an editorially estimated $112.00 AUD, working out to $9.33 a kilo and about $2.10 a day. Both Pet Circle house ranges, this one and Providore, score 57 out of 100 for transparency.

Chicken leads the Adult 12kg formula at 26% protein and 15% fat, grain-inclusive, and the product rates 72 out of 100. The useful comparison is SavourLife Original Adult Chicken: also chicken-first, also 26% protein, at $8.06 a kilo and $2.00 a day, rated 83. Black Hawk Adult Chicken & Rice matches Nosh on cost per day at $2.10 and rates 85. The recipe reads respectably. What the score docks is everything behind it that a single-retailer label does not publish.

Availability scores 59 out of 100, the second-weakest pillar after transparency at 57, and the reason is structural: Pet Circle is the only stockist, it has no physical stores, and it does not price match, so there is no competing quote to hold the bag against. Autoship drops the 12kg from $112.00 to $106.00 AUD, roughly $8.83 a kilo, and delivery is free above $49. That $6.00 discount is the only lever you have on this price.

Bag size is the quiet cost. At 12kg this is the smallest chicken-led adult bag among its closest comparisons: SavourLife runs 18kg and Black Hawk 20kg, which is much of why their per-kilo figures land lower. For context, $9.33 a kilo still sits under the $9.95 median across the priced products in our index. This is not an expensive food. It is expensive relative to what it discloses. Prices are editorial estimates.

This makes sense for a household already committed to Pet Circle autoship, feeding an adult dog that does well on chicken, and comfortable with the 12kg reorder rhythm. At $2.10 a day it is a workable everyday kibble, and 62 out of 100 overall places it above the supermarket and budget house brands in our index, where Leaps & Bounds sits at 60 and ProBalance at 54, though Pet Circle's other own-label range, Providore, edges it at 64. Value at 65 and ingredients at 64 are the only pillars scoring above that overall.

Look elsewhere if you compare prices across retailers, because there is no second seller and no price match. Look elsewhere if published sourcing detail is what you want: ingredients score 64 and transparency 57, and the packaging does more work than the disclosure. The indexed range is adult dry only, so puppies, seniors and dogs needing a novel protein are not covered. For sensitivities the index points to Prime100 at 78 overall and 81 for transparency, though its kangaroo dry runs $14.88 a kilo and $3.20 a day. Not veterinary advice.