The Nosh Project

The Nosh Project does not have a standalone company behind it in our records. Our data lists its ownership as a retailer-promoted exclusive range sold via Pet Circle, and Pet Circle's own entry in our retailer index names it as one of just two private-label lines the site carries, alongside Providore. No parent group, founder or contract manufacturer is disclosed in the data we hold. The firmest fact on the label is origin: the food is made in Australia. In practice, the brand and the store selling it are the same commercial operation.

For a buyer, that structure shows up in the transparency pillar, where The Nosh Project scores 57 out of 100, the weakest of its six scores. House ranges tend to publish less about who formulates the food and where each batch comes from, and our review notes that the marketing and packaging outrun the sourcing detail behind them. There is also no independent voice: the retailer writes the product pages for a range it owns, and our Pet Circle entry notes the site gives these house lines prominent placement. Australian manufacture is disclosed; most of what sits upstream of that is not.

The range covers two formats, dry food and wet food, but a single recipe anchors everything our index can measure: The Nosh Project Adult 12kg. It is a chicken-first dry food, grain-inclusive, with 26 per cent protein and 15 per cent fat on the label, and it rates 72 out of 100 as a product. We hold an editorial price estimate of $112.00 for the bag, which works out to $9.33 for each kilogram. Those label percentages describe the food, not what any particular dog should eat, so treat them as data rather than veterinary advice.

Because one SKU carries the pricing, the per-kilogram spread across the range is a single point rather than a curve: $9.33 at the everyday price, easing to roughly $8.83 a kilogram when the $106.00 subscription price applies. Our index files the brand in the $$$ price tier, the same band as SavourLife, Ivory Coat and Prime100, the three alternatives the data lists against it. The wet recipes exist as a format, but they sit outside our priced data, so the dry Adult bag is both the anchor of the range and, for scoring purposes, the whole of it. Prices are editorial estimates.

Every retail trail in our data ends at the same checkout: Pet Circle is the sole stockist we track for The Nosh Project. Pet Circle is online only, so there is no shelf to inspect, no click-and-collect and no store counter for returns or advice; the bag arrives by delivery or not at all. The mechanics are simple. Pay the listed $112.00 as a one-off, or set up autoship at the $106.00 subscription price, and a single 12kg bag comfortably clears the $49 free-delivery threshold. There is no price matching, so the listed figure is the final word.

The availability score of 59 out of 100 is a plain description of that arrangement: it reflects structure rather than shelf gaps, because one online seller controls access, pricing and continuity for the entire range. Practically, that cuts both ways. Ordering is as easy as any other Pet Circle item and autoship makes reordering automatic, but if the retailer adjusts the price or the range, there is nowhere else to take your loyalty. The brand's own profile says it best suits shoppers already loyal to that retailer. Confirm the live figure on the product page, since every price here is an editorial estimate.