The Nosh Project
A modern, heavily-marketed retailer-exclusive range where the branding does a lot of the work. The formulas are pleasant enough, but transparency lags national brands and a single-retailer house range gives you limited insight into sourcing and batch consistency. Slick packaging isn't a substitute for ingredient detail — price it per kg against independent brands rather than buying the look.
By the Dog Food Reviews Editorial Team
Independent scoring · Not pay-to-rank · Last updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Retailer-promoted / exclusive range (sold via Pet Circle)
- Country of manufacture
- Australia
- Retailer relationship
- Sold primarily as a Pet Circle exclusive/house range
- Product types
- Dry, Wet
- Price tier
- Premium ($$$)
- Overall score
- 62/100 · Average
The Nosh Project is a retailer-owned or house-promoted range, often keenly priced. Because it's stocked in fewer places, independent price comparison takes a little more work — compare on price per kg to find the best value.
The Nosh Project is a strong choice if…
- ✓Shoppers already loyal to that retailer
- ✓Owners who like the format and look
May not be the best fit if…
- —You want clear, independent sourcing detail
- —You prefer brands you can compare across retailers
The The Nosh Project range
The Nosh Project Adult 12kg
Cost / day
$2.10
~15kg adult
Cost / feed
$1.05
2 meals/day
Price / kg
$9.33/kg
12kg bag
First ingredient
Chicken
Protein
26%
Likeable retailer-exclusive formula; transparency score is capped by its house-brand status.
Where to buy The Nosh Project
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is illustrative and not veterinary advice.
Read our full The Nosh Project review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.