Ivory Coat

Ivory Coat is made in Australia and now sits inside Real Pet Food Company, a large multi-brand group it joined after changing hands. Recipes have shifted with that ownership, so consistency across reformulations is a fair question before you commit a dog to the range. That is the clearest separation from the brands we name beside it: SavourLife and Prime100 still trade under their own names, while Black Hawk sits inside EBOS Group's Masterpet. Transparency scores 71 of 100, below all three.

The scorecard is level to the point of flatness. Value, nutrition, transparency and sentiment all land on exactly 71 of 100, ingredient quality reaches 73, and availability at 76 is the only pillar above the low seventies. Overall that is 71 of 100, tenth of the 20 brands we score. Black Hawk peaks at 83 on availability and Prime100 at 83 on ingredients; Ivory Coat has no equivalent high point anywhere on its card.

We price one Ivory Coat product, the 13kg Grain Free Adult Lamb, though the brand sells both dry and wet. Our editorial estimate is $135.00 AUD a bag, $10.38 per kg, and about $2.40 a day for a roughly 15kg adult dog. That per-kg figure is worth pausing on: across the 39 priced products in our index the median is $9.95 per kg, so this bag sits a little over the middle of the market. Lamb leads the panel as a named meat rather than a meal, at 27 per cent protein and 16 per cent fat.

Against the bags beside it, the price is mid-shelf and the score is not. SavourLife's 15kg Grain Free Lamb estimates at $9.93 per kg and $2.30 a day, Black Hawk's 15kg Grain Free Chicken at $10.60 and $2.50, and both rate 84 of 100 to Ivory Coat's 80. Shopping one store narrows it in Ivory Coat's favour: Pet Circle lists the 13kg at $129.00, about $9.92 per kg, under the $10.13 the same store implies for Black Hawk. All figures are editorial estimates.

Ivory Coat suits grain-free everyday feeding where good enough is genuinely fine, and value-premium shoppers who want a named-meat-first bag without stepping up to Prime100's $14.88 per kg single-protein dry. Its brand record lists five specialist stockists, Pet Circle, Petbarn, Petstock, Budget Pet Products and PETO, and our retailer records add Habitat, Coles and Woolworths. On our editorial estimates Petbarn's shelf price is $149.00, with $135.00 for members. Availability, at 76 of 100, is its strongest pillar, matching SavourLife's 76 and clearing Prime100's 73, though Black Hawk's 83 still leads it.

Skip it if you need a therapeutic prescription diet: the range holds nothing of that kind. Skip it too if transparency or ingredient quality is what you are buying, because at 71 and 73 of 100 Ivory Coat sits under Black Hawk, SavourLife and Prime100 on both, and under all three overall. If cost per day decides it, Leaps & Bounds' 15kg grain-free runs $7.27 AUD per kg and about $1.90 a day, but leads with chicken meal, not a named meat. This is not veterinary advice.