Is Ivory Coat Worth It?
A straight answer on whether Ivory Coat is worth the money, based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Our score
Good
Ivory Coat product photography
- Overall score
- 71/100
- Good
- Value score
- 71/100
- Good
- From (per day)
- $2.40
- ~15kg dog
The short answer
Australian grain-free and grain-inclusive ranges with a tidy ingredient story, but it doesn't lead on a single metric: middling on ingredients, transparency and value alike. Now part of a large multi-brand group (Real Pet Food Company) after changing hands, and recipes have shifted with ownership, so consistency is a fair question. Acceptable, not a standout.
Where the points come from
The strongest pillar is availability & convenience at 76/100, worth 10 of the 100 points. The weakest is price & value at 71/100. That pattern, rather than the headline number, is what decides whether the price is worth paying for your dog.
What the money buys
Value is scored at 71/100, which we rate good, and it carries 25 of the 100 points on its own. The cheapest way to feed it in our index is Ivory Coat Grain Free Adult Lamb 13kg, at $2.40 a day for a ~15kg adult dog.
The field
Where 71 sits across every brand we score
One tick per brand. The shaded band is the middle half of the index and the heavy rule is the median, so the score reads as a position rather than a promise.
- MinMin
- 44
- Q1Lower quartile
- 58.5
- MedianMedian
- 69.5
- Q3Upper quartile
- 78.8
- MaxMax
- 87
| Brand | Overall score |
|---|---|
| Black & Gold | 44 |
| Baxter's | 46 |
| Julius | 48 |
| Woofin' Good! | 50 |
| ProBalance | 54 |
| Leaps & Bounds | 60 |
| The Nosh Project | 62 |
| Providore | 64 |
| Hill's Science Diet | 66 |
| Royal Canin | 68 |
| Ivory Coat | 71 |
| Meals for Mutts | 74 |
| SavourLife | 75 |
| Black Hawk | 76 |
| Prime100 | 78 |
| ZIWI Peak | 81 |
| Petzyo | 83 |
| Frontier Pets | 84 |
| Scratch | 86 |
| Lyka | 87 |
Dog Food Reviews scoring
The scorecard
How Ivory Coat scores
Scored against our published methodology. Where a brand earns its points is the whole worth-it question: two brands on the same overall score can be worth very different money.
Ivory Coat
71/100 overall · Good
How the 100 points are split
- 25 Price & Value
- 25 Ingredient Quality
- 20 Nutrition & Suitability
- 15 Transparency
- 10 Availability & Convenience
- 5 Customer Sentiment
The checklist
When Ivory Coat is worth it, and when it is not
Both lists come straight from this brand's entry in our index. Neither is a verdict on the food, only on the fit.
When Ivory Coat is worth it
- Grain-free everyday feeding where 'good enough' is fine
- Value-premium shoppers
When to compare carefully
- You need therapeutic prescription diets
What it costs
What Ivory Coat costs to feed
Cost per day is the figure that decides this page. It assumes a ~15kg adult dog at the brand's own feeding guide, so it moves with your dog rather than with the sticker price.
Prices checked· Editorial estimates
The product we hold
Ivory Coat Grain Free Adult Lamb 13kg
- Price per kg
- $10.38/kg
- Est. cost per day
- $2.40
- Pack size
- 13kg
- First ingredient
- Lamb
- Protein
- 27%
Best per-serve value
Ivory Coat Grain Free Adult Lamb 13kg
$10.38/kg
$2.40 a day for a ~15kg adult dog
- Pack size
- 13kg
- First ingredient
- Lamb
- Format
- Dry
Ivory Coat product photography
The verdict
Is Ivory Coat worth it?
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
Scored out of 100 across 6 weighted pillars
dogfoodreviews.com.au
The detail
The daily maths, and what the same shop costs elsewhere
Ivory Coat Grain Free Adult Lamb comes as a single 13kg bag at $135.00 AUD, which is $10.38 per kg and an estimated $2.40 a day for a roughly 15kg adult dog. SavourLife Grain Free Adult Lamb 15kg sits at $149.00, $9.93 per kg and $2.30 a day. Black Hawk Grain Free Adult Chicken 15kg is $159.00, $10.60 per kg and $2.50 a day. All figures are editorial estimates.
That puts Ivory Coat in the middle: 10 cents a day dearer than SavourLife, 10 cents cheaper than Black Hawk, or roughly $36.50 a year in either direction. On our product ratings the gap is wider than the price, 80 out of 100 for the Ivory Coat bag against 84 for both rivals. Its 13kg bag is also the smallest of the three.
Where the price is genuinely earned
Availability is Ivory Coat's strongest pillar at 76 out of 100, and the stocking supports it. Its brand record lists five specialist stockists, Petbarn, Pet Circle, Petstock, Budget Pet Products and PETO, and our retailer records add Habitat alongside Coles and Woolworths, where it is one of only two national brands, with Black Hawk, in aisles otherwise built around house labels. Grain-free you can find almost anywhere is a real, if modest, advantage.
Ingredients follow at 73 out of 100, and the grain-free lamb bag shows why: named lamb first, 27% protein, 16% fat, on a panel clear enough to compare properly. Ingredient quality is its second-strongest pillar, and it still only reaches 73, which is how a well-stocked brand lands at 71 overall.
When it is not worth it
On value Ivory Coat scores 71 out of 100 against SavourLife's 78, and the pricing agrees: SavourLife's grain-free lamb is 45 cents a kilo cheaper. Black Hawk's grain-free chicken costs 22 cents a kilo more but carries 30% protein and 18% fat against Ivory Coat's 27% and 16%. If cheapest kilo or highest protein is your buying rule, it loses on both.
Transparency also sits at 71, below Prime100's 81, and the brand now belongs to Real Pet Food Company after changing hands, with recipes having shifted under that ownership. Consistency across reformulations is a fair thing to ask about. There is no therapeutic prescription range either, so if a vet has specified one, this is not the brand. Not veterinary advice.
How owners pay less for the same bag
Two prices sit against the 13kg bag in our index: $149.00 at Petbarn, falling to $135.00 with member pricing, and $129.00 at Pet Circle. That is a $20.00 spread on identical food, or $11.46 versus $9.92 per kilo. Petbarn member pricing closes most of that gap without switching retailer, and its Repeat Delivery program is quoted at up to around 15%. All prices here are editorial estimates.
Either price clears the $49.00 free shipping threshold at both retailers, so delivery should not decide it. Petbarn, Petstock and PETO all price-match and PETO carries a low-price guarantee, so the cheaper online figure is worth carrying in. Budget Pet Products stocks it too and scores 88 out of 100 on pricing, the highest of any retailer we score.
The alternatives
Better-value alternatives to Ivory Coat
Scored on the same 100-point model, so the comparison is like for like. Each card prints the two pillars a reader actually swaps a food on.
Black Hawk
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal: the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
- Value
- 74/100
- Ingredients
- 76/100
Best forEveryday feeding if you pick the right recipe
SavourLife
Premium · Good
Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
- Value
- 78/100
- Ingredients
- 74/100
Best forValue-conscious feeders who want a clean enough panel
Prime100
Premium · Good
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value: price the dry against the rolls per serve before you settle on one.
- Value
- 72/100
- Ingredients
- 83/100
Best forSensitive stomachs
Common questions
Is Ivory Coat worth it? FAQs
Short answers to the questions that decide it, using the same published figures as the sections above.
Answers checked
Scores and estimates from our index
Ivory Coat scores 71/100 overall and 71/100 on value in our index (good on value). A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
For a ~15kg adult dog, Ivory Coat works out from about $2.40 per day on Ivory Coat Grain Free Adult Lamb 13kg ($10.38/kg). Cost per serve is the figure that matters most: compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Ivory Coat carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Prime100. Compare them on price per kg and cost per day: a different brand may give you more for similar money.
The brand score covers the whole range across six pillars, and Ivory Coat sits at 71 on value, nutrition, transparency and sentiment alike, with 73 on ingredients and 76 on availability. The 13kg grain-free lamb bag is rated on its own merits: named lamb first, 27% protein, grain-free, at $10.38 per kg. One capable bag does not lift a mid-pack brand score, and the brand score should not talk you out of that bag. Prices are editorial estimates.
It changes what you should check rather than what you pay. Ivory Coat is Australian made and now sits inside a large multi-brand group after changing hands, and recipes have shifted with ownership, so consistency across reformulations is a fair question. Read the panel on the bag in front of you rather than assuming the formula matches the one you bought last year. Prices quoted here, including $10.38 per kg, are editorial estimates.
At an estimated $2.40 a day for a roughly 15kg adult dog, the $135.00 bag covers roughly 56 days of feeding. SavourLife's 15kg grain-free lamb bag at $2.30 a day runs closer to 65 days for $149.00. The smaller Ivory Coat bag means a lower outlay per shop and more frequent reordering, and it is part of why $10.38 per kg sits above SavourLife's $9.93 despite the lower sticker price. All figures are editorial estimates.
No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1, always confirm the live price with the retailer before buying.