Ivory Coat

Ivory Coat is owned by Real Pet Food Company, an Australian multi-brand pet food group, and it is that group's only label among the 20 brands on our index. Manufacture stays in Australia too, so both the parent and the production line are local, a different arrangement from Royal Canin under Mars Petcare or Hill's under Colgate-Palmolive, where ownership sits with a global multinational. The brand did not begin inside the portfolio; it changed hands on the way in, and our brand record treats that change as material to how you read the bag, not as trivia.

For a buyer, group ownership cuts two ways. Panels themselves are clear, which is why ingredient clarity appears in the brand's pros, yet Ivory Coat scores 71 of 100 on transparency, and our record separately flags that recipes have shifted with ownership, so consistency across reformulations is a fair question; a portfolio owner has less reason to flag a quiet reformulation than a founder trading on one name. The practical habit is to treat older bags, older reviews and older feeding charts as provisional until you have read the current label. That is a disclosure question rather than a health one, and nothing here is veterinary advice.

Ivory Coat sells both dry and wet food, but our index prices exactly one SKU: Grain Free Adult Lamb in a 13kg bag. That bag anchors the range as we score it, an adult dry recipe with lamb as the first ingredient, 27 per cent protein and 16 per cent fat, rated 80 of 100 on its own card. The wet format is listed among the brand's product types without a priced entry in our records, so every per-kilo figure on this hub traces back to the single lamb bag. On price tier, Ivory Coat sits in the third of the four bands we use.

The per-kilo maths runs off a $135.00 AUD list price for that 13kg bag, which is $10.38 per kg, and retailer listings stretch it from $9.92 per kg at the cheapest to $11.46 at the dearest, a spread of $1.54 on the same bag. At an estimated $2.40 a day for a roughly 15kg adult dog, it works out near $16.80 a week. With no second pack size on record, the usual move of buying a bigger bag to pull the per-kilo rate down is unavailable; the only lever left is choosing the retailer. All prices are editorial estimates.

Ivory Coat sits in eight of the ten retailer rosters on our index: six specialists, Petbarn, Pet Circle, Petstock, Budget Pet Products, PETO and Habitat, plus the Coles and Woolworths supermarket aisles. Only Aldi and IGA leave it out, and of the 20 brands we score just Black Hawk reaches more rosters, with nine. That reach is what the availability score of 76 of 100 records, the highest number anywhere on Ivory Coat's scorecard. Inside both supermarkets the company it keeps is telling: the aisle holds Black Hawk and the house label, Woofin' Good! at Coles and Baxter's at Woolworths, and nothing else from our index.

Only two of those eight hold a recorded price for the 13kg lamb bag: Pet Circle at $129.00 AUD, and Petbarn at $149.00, dropping to $135.00 for members. Practically, the network splits into two jobs. Supermarkets cover the ran-out-on-Sunday problem, but their delivery is grocery delivery, free only past $100.00, with no pet autoship behind it and no recorded Ivory Coat price. The routine order sits better with the two priced retailers, where a single bag clears the $49.00 free-delivery mark and Petbarn membership takes $14.00 off the shelf figure. Broad availability buys certainty of finding a bag rather than certainty of a sharp price. All figures are editorial estimates.