
ProBalance
Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog.
A budget-tier value brand that's cheap per bag but built down to a price. Ingredient quality scores low on our index: the panels lean on grain and plant protein rather than named single-source meat, and sourcing detail is sparse. The low sticker is real, but cost-per-day narrows the gap to a better-specced premium bag more than the shelf price suggests.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Retailer coverage on this page, meaning the cheapest-retailer column in the pricing table, the answer to where this brand is cheapest and the stockist list, is our editorial team’s work. Adam Lorimer takes no part in retailer scoring, ranking or comparison.
Nutrition and health claims on this page, meaning the ingredient and health claims in the pros and cons and the dog-suitability claims under who it's for, are reviewed by Dr Chris Wolmarans BVSc.

ProBalance range photography
ProBalance at a glance
Every figure below is read from our own index. Prices are editorial estimates for a ~15kg adult dog, entered and checked by hand.
Checked
- Overall score
- 54/100Poor value on our 100-point card
- Rank in our index
- 15of 19By overall score, among the dog food brands we have scored
- Value score
- 68/100Price per kg, cost per day and how often it discounts
- Price per kg from
- $4.94/kgCheapest of the 1 product we price
- Cost per day from
- $1.50/dayEditorial estimate, cheapest formula in the range
- Retailers stocking it
- 1storeRetailers in our index that list ProBalance
Our verdict
Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog.
Scored out of 100 across 6 weighted pillars
dogfoodreviews.com.au
The detail
The only budget-tier brand here that is not a supermarket's own label
ProBalance scores 54 out of 100 overall and shares our $ price tier with Woofin' Good!, Baxter's, Julius and Black & Gold. Those four are supermarket house brands locked to Coles, Woolworths, Aldi and IGA. ProBalance is not: our index records it as a widely distributed value brand rather than a label owned by the shop selling it. The difference shows in the pillar, at 56 out of 100 for transparency against 45, 42, 43 and 40.
The panel separates it as well. ProBalance Adult Chicken 18kg logs chicken meal and cereals together at the head of the panel, while all four supermarket bags lead with cereals and meat meal. Protein is declared at 23% and fat at 12%, against 20% protein in the Woofin' Good! bag and 18% in the Baxter's, Julius and Black & Gold bags. Ingredient quality lands at 51 out of 100, best of the five, and still low across the wider index.
What $4.94 per kg buys, in both directions
The 18kg bag is $89.00 AUD at Budget Pet Products, the only stockist we track carrying it, which is $4.94 per kg and about $1.50 a day for a 15kg adult dog on our editorial estimates. Per kilogram that is close to double the supermarket bags: $2.25 for Black & Gold, $2.50 for Julius, $2.72 for Woofin' Good! and $2.61 for Baxter's. Per day the gap shrinks to 30 to 50 cents, roughly $110 to $180 across a year.
Run the same maths upward and it turns against ProBalance. SavourLife Original Adult Chicken 18kg estimates at $145.00 AUD, about $8.06 per kg and $2.00 a day. Black Hawk Adult Chicken & Rice 20kg estimates at $169.00 AUD and about $2.10 a day, and drops to $162.00 AUD through the same Budget Pet Products checkout. Fifty to sixty cents a day separates them from ProBalance, and those bags rate 83 and 85 out of 100 against the 62 we give this one.
Who ProBalance fits, and who should find the extra 50 cents a day
The shopper this fits is specific: feeding to a fixed weekly budget, wanting something ahead of a cereal-first supermarket panel, and happy to order online rather than pick up in store. At $89.00 AUD it clears Budget Pet Products' $59 free-shipping threshold on its own and covers roughly 59 days for a 15kg adult dog on our estimates. Our best-for note points at mixing with a fresh topper, a fair way to work around a 51 out of 100 panel. Not veterinary advice.
Skip it if the panel decides the purchase. Nutrition scores 54 out of 100 and sentiment 56, and the single formula we have indexed carries no named single-source protein: chicken meal shares first billing with cereals. Availability is also thinner than the 63 out of 100 pillar reads, since Budget Pet Products is the one retailer we track for it, with no member price, price match or subscription rate on this bag. Ivory Coat's 13kg lamb bag at $135.00 AUD, about $2.40 a day, is the cleaner step up.
The breakdown
How ProBalance scores
- 68Price & valueAverage
Carries 25 of the 100 points
- 51Ingredient qualityPoor value
Carries 25 of the 100 points
- 54Nutrition & suitabilityPoor value
Carries 20 of the 100 points
- 56TransparencyPoor value
Carries 15 of the 100 points
- 63AvailabilityAverage
Carries 10 of the 100 points
- 56Customer sentimentPoor value
Carries 5 of the 100 points
The index
Where ProBalance sits
Every dog food brand score we publish, on one axis. ProBalance is marked; the shaded band is the middle half of the index.
- MinMin
- 44
- Q1Lower quartile
- 57
- MedianMedian
- 68
- Q3Upper quartile
- 77
- MaxMax
- 87
| Brand | Overall score out of 100 |
|---|---|
| Black & Gold | 44 |
| Baxter's | 46 |
| Julius | 48 |
| Woofin' Good! | 50 |
| ProBalance | 54 |
| Leaps & Bounds | 60 |
| The Nosh Project | 62 |
| Providore | 64 |
| Hill's Science Diet | 66 |
| Royal Canin | 68 |
| Ivory Coat | 71 |
| Meals for Mutts | 74 |
| SavourLife | 75 |
| Black Hawk | 76 |
| Prime100 | 78 |
| ZIWI Peak | 81 |
| Petzyo | 83 |
| Scratch | 86 |
| Lyka | 87 |
Dog Food Reviews index
The record
Ownership & transparency
- Ownership
- Value brand (widely distributed)
- Country of manufacture
- Australia
- Formats we score
- Dry, Wet
- Price tier
- Budget ($)
- Retailer relationship
- Stocked as a value range by several retailers
- Indexed by us
- 1 product, 18kg · 1 retailer
Retailer-owned / house-promoted brand. ProBalance is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
The balance
What we like about ProBalance, and what we do not
What works
3- Low sticker price
- Australian made
- Easy to find in value retailers
Watch-outs
3- Panels lean on grain and plant protein over named single-source meat
- Sparse sourcing detail
- Cost-per-day narrows the gap to better-specced premium bags
The fit
Who it's for
Best for
- Tight budgets
- Mixing with fresh toppers to lift the panel
Look elsewhere if
- Ingredient quality is a priority
- You want named single-source protein
The range
Key ProBalance products we rate
The formulas we have priced and scored, with cost per day worked out for a ~15kg adult dog so the bags are comparable rather than just cheap or dear.
- Products indexed
- 1
- Formats
- Dry
- Life stages
- Adult
- Pack sizes
- 18kg
- Protein
- 23%
- Price per kg
- $4.94

ProBalance Adult Chicken 18kg
Cost / day
$1.50
~15kg adult
Cost / feed
$0.75
2 meals/day
Price / kg
$4.94
18kg bag
First ingredient
Chicken meal / cereals
Protein
23%
Lowest cost per day in our index, but the lowest ingredient score too: best with a fresh topper.
Where to buy
Price across retailers
Illustrative everyday pricing for ProBalance key products. The cheapest retailer can shift with sales, member and subscription pricing, so always check price per kg before you buy.
Prices checked
The comparison
Price per kg, against the alternatives
Each row is the cheapest, middle and dearest formula we price for that brand. ProBalance is the highlighted row.
| Brand | Cheapest | Median | Dearest |
|---|---|---|---|
| ProBalance | $4.94 | $4.94 | $4.94 |
| Black Hawk | $8.45 | $9.52 | $10.60 |
| Ivory Coat | $10.38 | $10.38 | $10.38 |
| SavourLife | $8.06 | $9.00 | $9.93 |
Editorial estimates, entered by hand
| Product | Size | Price / kgand cost per day | Cheapest retailer | From | |
|---|---|---|---|---|---|
| ProBalance Adult Chicken 18kg | 18kg | $4.94/kg$1.50/day | Budget Pet Products | $89 | 62 out of 100 |
Lowest everyday price in this table.
Stockists
Retailers that stock ProBalance
1 retailer in our index lists ProBalance. Each one has its own review on PetReviews, where the delivery, subscription and price-match terms are scored.
Compare
Alternatives to ProBalance
The field
What a point of score costs
Every dog food brand we price, set by what it costs a kilo against the score it takes on our card. ProBalance is the ringed point, and well scored and cheap sits towards the top left. The brands we would put beside it are listed under the chart.
Our score out of 100
Median price per kg (log scale)
| Item | Median price per kg | Our score out of 100 | Detail |
|---|---|---|---|
| Lyka | $9.95 | 87 | Super-premium tier · 6 products priced |
| Scratch | $12.56 | 86 | Premium tier · 4 products priced |
| Petzyo | $8.37 | 83 | Premium tier · 4 products priced |
| ZIWI Peak | $77 | 81 | Super-premium tier · 2 products priced |
| Prime100 | $12.94 | 78 | Premium tier · 2 products priced |
| Black Hawk | $9.52 | 76 | Premium tier · 2 products priced |
| SavourLife | $9.00 | 75 | Premium tier · 2 products priced |
| Meals for Mutts | $11.03 | 74 | Premium tier · 2 products priced |
| Ivory Coat | $10.38 | 71 | Premium tier · 1 product priced |
| Royal Canin | $12.60 | 68 | Super-premium tier · 2 products priced |
| Hill's Science Diet | $12 | 66 | Super-premium tier · 2 products priced |
| Providore | $9.58 | 64 | Premium tier · 1 product priced |
| The Nosh Project | $9.33 | 62 | Premium tier · 1 product priced |
| Leaps & Bounds | $7.27 | 60 | Mid-range tier · 1 product priced |
| ProBalance | $4.94 | 54 | Budget tier · 1 product priced |
| Woofin' Good! | $2.72 | 50 | Budget tier · 1 product priced |
| Julius | $2.50 | 48 | Budget tier · 1 product priced |
| Baxter's | $2.61 | 46 | Budget tier · 1 product priced |
| Black & Gold | $2.25 | 44 | Budget tier · 1 product priced |
Editorial estimates, entered by hand
The shortlist
Brands we would put beside ProBalance

Black Hawk
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal: the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
- Value
- 74/100
- Ingredients
- 76/100
Best forEveryday feeding if you pick the right recipe

Ivory Coat
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
- Value
- 71/100
- Ingredients
- 73/100
Best forGrain-free everyday feeding where 'good enough' is fine

SavourLife
Premium · Good
Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
- Value
- 78/100
- Ingredients
- 74/100
Best forValue-conscious feeders who want a clean enough panel
The bottom line
The bottom line on ProBalance
ProBalance takes 54 of 100 on our card, which places it 15 of 19 among the dog food brands we have scored. Its strongest pillar is price & value, at 68 of 100. It is a budget tier range made in Australia.
The reading
ProBalance
54/100
- Rank in our index
- 15 of 19
- Rating
- Poor value
- Price tier
- Budget
- Cheapest per kg
- $4.94/kg
- Cost per day from
- $1.50
Scored out of 100 across six weighted pillars. Not veterinary advice.
ProBalance FAQs
4 questions
ProBalance scores 54/100 overall (Poor value) on our 100-point model, with a value score of 68/100. Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog. ProBalance is a retailer-owned / house-promoted range, often keenly priced. It scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Budget Pet Products currently shows the lowest everyday price on a key ProBalance product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, Ivory Coat, SavourLife. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, ProBalance Adult Chicken 18kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.
