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ProBalance logo
Dog food brand reviewRetailer-owned / house-promoted

ProBalance

Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog.

A budget-tier value brand that's cheap per bag but built down to a price. Ingredient quality scores low on our index: the panels lean on grain and plant protein rather than named single-source meat, and sourcing detail is sparse. The low sticker is real, but cost-per-day narrows the gap to a better-specced premium bag more than the shelf price suggests.

Poor valueBudget tierAustraliaDryWet

Reviewed by Adam Lorimer

Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice

Retailer coverage on this page, meaning the cheapest-retailer column in the pricing table, the answer to where this brand is cheapest and the stockist list, is our editorial team’s work. Adam Lorimer takes no part in retailer scoring, ranking or comparison.

Nutrition and health claims on this page, meaning the ingredient and health claims in the pros and cons and the dog-suitability claims under who it's for, are reviewed by Dr Chris Wolmarans BVSc.

ProBalance dog food pack

ProBalance range photography

ProBalance at a glance

Every figure below is read from our own index. Prices are editorial estimates for a ~15kg adult dog, entered and checked by hand.

Checked

Overall score
54/100Poor value on our 100-point card
Rank in our index
15of 19By overall score, among the dog food brands we have scored
Value score
68/100Price per kg, cost per day and how often it discounts
Price per kg from
$4.94/kgCheapest of the 1 product we price
Cost per day from
$1.50/dayEditorial estimate, cheapest formula in the range
Retailers stocking it
1storeRetailers in our index that list ProBalance
54/100
Poor value
Editorial assessment

Our verdict

Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog.

Scored out of 100 across 6 weighted pillars

dogfoodreviews.com.au

The detail

The only budget-tier brand here that is not a supermarket's own label

ProBalance scores 54 out of 100 overall and shares our $ price tier with Woofin' Good!, Baxter's, Julius and Black & Gold. Those four are supermarket house brands locked to Coles, Woolworths, Aldi and IGA. ProBalance is not: our index records it as a widely distributed value brand rather than a label owned by the shop selling it. The difference shows in the pillar, at 56 out of 100 for transparency against 45, 42, 43 and 40.

The panel separates it as well. ProBalance Adult Chicken 18kg logs chicken meal and cereals together at the head of the panel, while all four supermarket bags lead with cereals and meat meal. Protein is declared at 23% and fat at 12%, against 20% protein in the Woofin' Good! bag and 18% in the Baxter's, Julius and Black & Gold bags. Ingredient quality lands at 51 out of 100, best of the five, and still low across the wider index.

What $4.94 per kg buys, in both directions

The 18kg bag is $89.00 AUD at Budget Pet Products, the only stockist we track carrying it, which is $4.94 per kg and about $1.50 a day for a 15kg adult dog on our editorial estimates. Per kilogram that is close to double the supermarket bags: $2.25 for Black & Gold, $2.50 for Julius, $2.72 for Woofin' Good! and $2.61 for Baxter's. Per day the gap shrinks to 30 to 50 cents, roughly $110 to $180 across a year.

Run the same maths upward and it turns against ProBalance. SavourLife Original Adult Chicken 18kg estimates at $145.00 AUD, about $8.06 per kg and $2.00 a day. Black Hawk Adult Chicken & Rice 20kg estimates at $169.00 AUD and about $2.10 a day, and drops to $162.00 AUD through the same Budget Pet Products checkout. Fifty to sixty cents a day separates them from ProBalance, and those bags rate 83 and 85 out of 100 against the 62 we give this one.

Who ProBalance fits, and who should find the extra 50 cents a day

The shopper this fits is specific: feeding to a fixed weekly budget, wanting something ahead of a cereal-first supermarket panel, and happy to order online rather than pick up in store. At $89.00 AUD it clears Budget Pet Products' $59 free-shipping threshold on its own and covers roughly 59 days for a 15kg adult dog on our estimates. Our best-for note points at mixing with a fresh topper, a fair way to work around a 51 out of 100 panel. Not veterinary advice.

Skip it if the panel decides the purchase. Nutrition scores 54 out of 100 and sentiment 56, and the single formula we have indexed carries no named single-source protein: chicken meal shares first billing with cereals. Availability is also thinner than the 63 out of 100 pillar reads, since Budget Pet Products is the one retailer we track for it, with no member price, price match or subscription rate on this bag. Ivory Coat's 13kg lamb bag at $135.00 AUD, about $2.40 a day, is the cleaner step up.

The breakdown

How ProBalance scores

  1. 68
    Price & valueAverage

    Carries 25 of the 100 points

  2. 51
    Ingredient qualityPoor value

    Carries 25 of the 100 points

  3. 54
    Nutrition & suitabilityPoor value

    Carries 20 of the 100 points

  4. 56
    TransparencyPoor value

    Carries 15 of the 100 points

  5. 63
    AvailabilityAverage

    Carries 10 of the 100 points

  6. 56
    Customer sentimentPoor value

    Carries 5 of the 100 points

The index

Where ProBalance sits

Every dog food brand score we publish, on one axis. ProBalance is marked; the shaded band is the middle half of the index.

Min
44
Q1
57
Median
68
Q3
77
Max
87
Overall score out of 100 for every one of the 19 dog food brands in our index.
BrandOverall score out of 100
Black & Gold44
Baxter's46
Julius48
Woofin' Good!50
ProBalance54
Leaps & Bounds60
The Nosh Project62
Providore64
Hill's Science Diet66
Royal Canin68
Ivory Coat71
Meals for Mutts74
SavourLife75
Black Hawk76
Prime10078
ZIWI Peak81
Petzyo83
Scratch86
Lyka87
Middle half of the rangeMedian19 dog food brands scored

Dog Food Reviews index

The record

Ownership & transparency

Ownership
Value brand (widely distributed)
Country of manufacture
Australia
Formats we score
Dry, Wet
Price tier
Budget ($)
Retailer relationship
Stocked as a value range by several retailers
Indexed by us
1 product, 18kg · 1 retailer

Retailer-owned / house-promoted brand. ProBalance is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.

The balance

What we like about ProBalance, and what we do not

What works

3
  • Low sticker price
  • Australian made
  • Easy to find in value retailers

Watch-outs

3
  • Panels lean on grain and plant protein over named single-source meat
  • Sparse sourcing detail
  • Cost-per-day narrows the gap to better-specced premium bags

The fit

Who it's for

Best for

  • Tight budgets
  • Mixing with fresh toppers to lift the panel

Look elsewhere if

  • Ingredient quality is a priority
  • You want named single-source protein

The range

Key ProBalance products we rate

The formulas we have priced and scored, with cost per day worked out for a ~15kg adult dog so the bags are comparable rather than just cheap or dear.

Products indexed
1
Formats
Dry
Life stages
Adult
Pack sizes
18kg
Protein
23%
Price per kg
$4.94
ProBalance pack
62 out of 100
ProBalance logo
ProBalance

ProBalance Adult Chicken 18kg

AverageAdult

Cost / day

$1.50

~15kg adult

Cost / feed

$0.75

2 meals/day

Price / kg

$4.94

18kg bag

First ingredient

Chicken meal / cereals

Protein

23%

Lowest cost per day in our index, but the lowest ingredient score too: best with a fresh topper.

Where to buy

Price across retailers

Illustrative everyday pricing for ProBalance key products. The cheapest retailer can shift with sales, member and subscription pricing, so always check price per kg before you buy.

Prices checked

The comparison

Price per kg, against the alternatives

Each row is the cheapest, middle and dearest formula we price for that brand. ProBalance is the highlighted row.

Median
ProBalance1 product priced$4.94
Black Hawk2 products priced$9.52
Ivory Coat1 product priced$10.38
SavourLife2 products priced$9.00
Cheapest, median and dearest price per kilogram for ProBalance and its alternatives.
BrandCheapestMedianDearest
ProBalance$4.94$4.94$4.94
Black Hawk$8.45$9.52$10.60
Ivory Coat$10.38$10.38$10.38
SavourLife$8.06$9.00$9.93
Median across every product we price: $9.95

Editorial estimates, entered by hand

ProBalance products with pack size, price per kg, estimated cost per day, the cheapest retailer in our index and our rating out of 100.
ProductSizePrice / kgand cost per dayCheapest retailerFrom
ProBalance Adult Chicken 18kg18kg$4.94/kg$1.50/dayBudget Pet Products$89

Lowest everyday price in this table.

Stockists

Retailers that stock ProBalance

1 retailer in our index lists ProBalance. Each one has its own review on PetReviews, where the delivery, subscription and price-match terms are scored.

Compare

Alternatives to ProBalance

The field

What a point of score costs

Every dog food brand we price, set by what it costs a kilo against the score it takes on our card. ProBalance is the ringed point, and well scored and cheap sits towards the top left. The brands we would put beside it are listed under the chart.

Our score out of 100

Median price per kg (log scale)

Median price per kilogram and overall score out of 100 for each of the 19 dog food brands we price.
ItemMedian price per kgOur score out of 100Detail
Lyka$9.9587Super-premium tier · 6 products priced
Scratch$12.5686Premium tier · 4 products priced
Petzyo$8.3783Premium tier · 4 products priced
ZIWI Peak$7781Super-premium tier · 2 products priced
Prime100$12.9478Premium tier · 2 products priced
Black Hawk$9.5276Premium tier · 2 products priced
SavourLife$9.0075Premium tier · 2 products priced
Meals for Mutts$11.0374Premium tier · 2 products priced
Ivory Coat$10.3871Premium tier · 1 product priced
Royal Canin$12.6068Super-premium tier · 2 products priced
Hill's Science Diet$1266Super-premium tier · 2 products priced
Providore$9.5864Premium tier · 1 product priced
The Nosh Project$9.3362Premium tier · 1 product priced
Leaps & Bounds$7.2760Mid-range tier · 1 product priced
ProBalance$4.9454Budget tier · 1 product priced
Woofin' Good!$2.7250Budget tier · 1 product priced
Julius$2.5048Budget tier · 1 product priced
Baxter's$2.6146Budget tier · 1 product priced
Black & Gold$2.2544Budget tier · 1 product priced
Median price and median score in this index80 and above70 to 7960 to 69Below 60

Editorial estimates, entered by hand

The bottom line

The bottom line on ProBalance

ProBalance takes 54 of 100 on our card, which places it 15 of 19 among the dog food brands we have scored. Its strongest pillar is price & value, at 68 of 100. It is a budget tier range made in Australia.

The reading

ProBalance

54/100

Rank in our index
15 of 19
Rating
Poor value
Price tier
Budget
Cheapest per kg
$4.94/kg
Cost per day from
$1.50

Scored out of 100 across six weighted pillars. Not veterinary advice.

ProBalance FAQs

4 questions

ProBalance scores 54/100 overall (Poor value) on our 100-point model, with a value score of 68/100. Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day: so don't assume the low sticker is the better deal for your dog. ProBalance is a retailer-owned / house-promoted range, often keenly priced. It scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.