Retailer review · AustraliaPet Circle
A polished online-only retailer with a deep premium catalogue — but the everyday prices aren't always the bargain the slick site implies. Its premium positioning and heavy push of own-label ranges (Providore, The Nosh Project) mean you can often beat its per-kg price on mainstream lines elsewhere, including at Petbarn with member pricing or Repeat Delivery.
Editorial verdict
Pet Circle is a strong online experience with a genuinely deep premium catalogue, but it trades on premium positioning rather than the lowest per-kg price. On mainstream brands you can frequently do better elsewhere — including Petbarn with member pricing or Repeat Delivery — and you lose the option of a store when you need advice or a return. Check the per-kg price before you assume the polished site means the best value.
By the Dog Food Reviews Editorial Team
Independent scoring · Not pay-to-rank · Last updated June 2026 · Not veterinary advice
Six checks, one model.
Pros & cons.
What works
- Deep premium and prescription catalogue
- Autoship locks in a discount once you commit
- Fast metro delivery above the free-shipping threshold
Watch-outs
- Premium positioning means everyday prices often aren't the cheapest per kg on mainstream brands
- Heavy promotion of own-label Providore and The Nosh Project alongside national brands
- No physical stores, so no click-and-collect, in-person advice or easy returns
- Best value is gated behind committing to autoship
Best for & avoid if
Best for
Avoid if
Pet Circle vs the cheapest rival.
Here's how a few popular bags priced at Pet Circle compare to the cheapest price for the same product in our index. Prices are illustrative editorial estimates — always check the live price and price per kg on the size you actually buy.
Black Hawk Adult Chicken & Rice 20kg
$8.45/kg
At Pet Circle
$165
Cheapest in index
$162
at Budget Pet Products
Black Hawk Grain Free Adult Chicken 15kg
$10.60/kg
At Pet Circle
$152
Cheapest in index
$152
at Pet Circle
SavourLife Grain Free Adult Lamb 15kg
$9.93/kg
At Pet Circle
$142
Cheapest in index
$142
at Pet Circle
SavourLife Original Adult Chicken 18kg
$8.06/kg
At Pet Circle
$138
Cheapest in index
$138
at Pet Circle
Delivery, subscription & pricing.
Delivery cost
Flat-rate; free over threshold
Free shipping over
$49
Subscription
Autoship discounts on every order
Price match
Not advertised
Sample basket
$188
Brands stocked
9+
Sells Providore and The Nosh Project as exclusive own-label ranges, and these get prominent placement against national brands. Worth labelling clearly, because the margin-rich house lines are what the site nudges you toward rather than the cheapest comparable national-brand bag.
Pet Circle's house brands.
These ranges are owned or exclusively promoted by Pet Circle. They're often an affordable everyday option, sitting alongside national brands on the same shelf. Comparing them on price per kg and ingredients is the best way to find the right value for your dog.
ProvidoreSold primarily as a Pet Circle exclusive/house rangeA premium-styled range sold through a single retailer. The formulas are reasonable and the price is sharp, but transparency is the weak spot: sourcing and ownership detail is thinner than national brands, and a retailer house range gives you less independent insight into what's in each batch. The 'premium' look outpaces the sourcing detail behind it, so judge it strictly on price-per-kg, not packaging.
The Nosh ProjectSold primarily as a Pet Circle exclusive/house rangeA modern, heavily-marketed retailer-exclusive range where the branding does a lot of the work. The formulas are pleasant enough, but transparency lags national brands and a single-retailer house range gives you limited insight into sourcing and batch consistency. Slick packaging isn't a substitute for ingredient detail — price it per kg against independent brands rather than buying the look.
Key brands stocked at Pet Circle.
Black Hawk
$$$ · Australia
Royal Canin
$$$$ · France / Multiple
Hill's Science Diet
$$$$ · USA / Multiple
Ivory Coat
$$$ · Australia
ZIWI Peak
$$$$ · New Zealand
Prime100
$$$ · Australia
SavourLife
$$$ · Australia
Popular bags carried here include Black Hawk Adult Chicken & Rice 20kg, Black Hawk Grain Free Adult Chicken 15kg, SavourLife Grain Free Adult Lamb 15kg. Prices vary by retailer, so always check price per kg on the size you actually buy.
Other strong retailers to compare with Pet Circle
Many carry the same brands, so it's always worth a price-per-kg check. These are the other online stores we'd weigh up alongside Pet Circle.
82/100Pet Circle
Pet Circle is a strong online experience with a genuinely deep premium catalogue, but it trades on premium positioning rather than the lowest per-kg price. On mainstream brands you can frequently do better elsewhere — including Petbarn with member pricing or Repeat Delivery — and you lose the option of a store when you need advice or a return. Check the per-kg price before you assume the polished site means the best value.
Sample basket
$188
Budget Pet Products
Budget Pet Products does exactly what the name says: low everyday prices on mainstream brands, often the price-to-beat per kg. The trade-off is a narrower premium and prescription range and basic delivery, so it's a sharp choice for value-led shoppers but not a one-stop store. Compare price-per-kg on your specific bag before you buy.
Sample basket
$178
75/100
PETO
PetO is a strong value all-rounder: a big range and a low-price guarantee make it a real contender on everyday cost. Where it lags is online polish, subscription value and prescription depth versus the online specialists and Petbarn's national reach. Compare price-per-kg and check the guarantee terms to get the most out of it.
Sample basket
$188
Pet Circle FAQs
Pet Circle is a strong online experience with a genuinely deep premium catalogue, but it trades on premium positioning rather than the lowest per-kg price. On mainstream brands you can frequently do better elsewhere — including Petbarn with member pricing or Repeat Delivery — and you lose the option of a store when you need advice or a return. Check the per-kg price before you assume the polished site means the best value. Scores and prices here are illustrative editorial estimates — always confirm the current price and compare price per kg before buying.
Pet Circle delivery is flat-rate; free over threshold, with free shipping over $49. It also offers repeat delivery: autoship discounts on every order.
Yes — autoship discounts on every order. Pet Circle does not advertise a price match, so compare its everyday price against rivals directly.
Yes — Pet Circle offers Providore and The Nosh Project as a retailer-owned or house-promoted range. These are clearly labelled here so you can compare them like-for-like against national brands. House brands can be a good-value everyday option; comparing on price per kg and ingredients is the best way to find what suits your dog.