Scratch vs Petzyo

Scratch is an Australian-owned, direct-to-consumer dog food brand sold by flexible subscription from its own website rather than in shops. It is best known for radical label transparency: it is the only major Australian brand to publish the exact percentage of every ingredient, and it sources the large majority of its ingredients from local Australian farms. The range spans high-protein grain-free kibble, a lamb-and-ancient-grains recipe and a complete frozen raw line, with an in-house vet and B-Corp certification backing the brand story.

Petzyo is an Australian-owned, Melbourne-based brand built around a direct-to-consumer subscription model, offering both single-protein dry kibble ("Kibble That Counts") and frozen raw BARF patties ("Raw Royalty"). Recipes lean on named meat meals, legumes and a long superfood blend, with most kibble lines grain-free and formulated to AAFCO/PFIAA all-life-stages standards. It earns strong loyalty for ingredient transparency, Aussie sourcing and the convenience of repeat delivery. The main trade-offs are a premium price point and limited shelf presence beyond its own site and Petstock.