
Brand hub
Petzyo
Petzyo is an Australian-owned, Melbourne-based brand built around a direct-to-consumer subscription model, offering both single-protein dry kibble ("Kibble That Counts") and frozen raw BARF patties ("Raw Royalty"). Recipes lean on named meat meals, legumes and a long superfood blend, with most kibble lines grain-free and formulated to AAFCO/PFIAA all-life-stages standards. It earns strong loyalty for ingredient transparency, Aussie sourcing and the convenience of repeat delivery. The main trade-offs are a premium price point and limited shelf presence beyond its own site and Petstock.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Retailer coverage on this page, meaning the cheapest-at-retailer line on each product card and the stockist list, is our editorial team’s work. Adam Lorimer takes no part in retailer scoring, ranking or comparison.
Record checked· Scores and prices entered by hand

- Overall score
- 83/100StrongRanked 4 of 20 brands we score
- Ownership
- Independent
- Stocked across more than one retailer.
- Country of manufacture
- Australia
- Formats and price tier
- Dry, Raw
- Premium ($$$) · 4 products priced
How we scored it
Petzyo, pillar by pillar
Six pillars, each scored out of 100 and then weighted into the overall figure. The weight beside each bar is how many of the hundred points that pillar can move.
| Pillar | Score out of 100 | Detail |
|---|---|---|
| Price & Value | 70 | Worth 25 of the 100 points |
| Ingredient Quality | 85 | Worth 25 of the 100 points |
| Nutrition & Suitability | 84 | Worth 20 of the 100 points |
| Transparency | 88 | Worth 15 of the 100 points |
| Availability & Convenience | 66 | Worth 10 of the 100 points |
| Customer Sentiment | 89 | Worth 5 of the 100 points |
Dog Food Reviews 100-point methodology
The record
Brand facts
Everything we hold on Petzyo, as we hold it. Where a field is not recorded we say so rather than filling the gap.
- Ownership
- Privately owned Australian company (founded by David Latimer), based in Melbourne, Victoria, Australia
- Country of manufacture
- Australia
- Retailer relationship
- Independent, widely stocked
- Product types
- Dry, Raw
- Price tier
- Premium ($$$)
- Overall score
- 83/100 · Strong
“A field we cannot fill is printed as a gap. A record you cannot check is not a record.”
Best for
Petzyo is a strong choice if…
- Owners who want Australian-made food on a convenient repeat delivery
- Dogs with sensitivities that do better on single-protein, novel-protein recipes
Compare carefully if
May not be the best fit if…
- You want the lowest price per kilo or a supermarket-aisle pickup
- You have no freezer space for the raw BARF side of the range
The detail
Who makes Petzyo, and what independent ownership gets you
Petzyo belongs to no pet food conglomerate. It is a privately owned Australian company founded by David Latimer, run from Melbourne, Victoria, and its food is made in Australia rather than offshore. The same name sits on the business, the recipes and the delivery box, so a sourcing question or a recipe change traces back to one Melbourne company rather than a licensing arrangement under a multinational parent. For a buyer weighing brands, that is the meaningful distinction: you are dealing with the maker itself, not a label a larger group acquired to fill a premium slot.
What the company discloses is measurable. We score Petzyo 88 out of 100 for transparency, behind only its 89 for customer sentiment, because every recipe is sold with a full ingredient list and a guaranteed analysis published openly, and each label leads with an animal it is willing to name, from kangaroo through to salmon and ocean fish. The company also describes its local ingredients as ethically sourced, which fits the Australian-made positioning. An 88 is strong without being the highest mark in our index, so treat it as a brand that shows its working, with a little headroom left on disclosure.
Two formats, four SKUs, one size each: the shape of the range
Kibble That Counts is the dry line, and every recipe of it we index comes in exactly one size, an 8kg bag. The three recipes are Chicken & Turkey with Superfood Extras at $61.95, Kangaroo, Sweet Potato & Superfood Extras at $65.95, and Salmon & Ocean Fish with Green Lipped Mussels at $67.95, all editorial estimates, which puts the per kilo spread at a narrow $7.74 to $8.49. Chicken & Turkey is the anchor recipe: it is the cheapest way into the brand and, at 30% crude protein, also the strongest protein figure Petzyo lists across the range.
Raw Royalty is the frozen half, represented in our index by Roo's Clues, a 5.4kg box of kangaroo BARF patties at $56.95. That is a smaller ticket than any kibble bag but a higher rate per kilo, $10.55 on the same estimates, so the raw format is the premium way to feed the brand. The specification barely moves across formats: every SKU is grain-free, formulated for all life stages, and leads with a declared meat, while the kibble trio holds a 27% to 30% protein and 11% to 12% fat band. There is no wet food and no separate puppy or senior line in our index. Not veterinary advice.
Buying Petzyo: direct first, Petstock as the fallback shelf
Petzyo runs on direct orders from its own site, with a flexible subscription that can put dry bags and frozen raw boxes in the same repeat delivery. Buying it therefore takes a little planning: the next order goes in before the current bag runs out, and the Raw Royalty patties need freezer space cleared before the box arrives. That structure is exactly what our availability score of 66 out of 100 measures. It is the lowest of Petzyo's six pillars, well under the brand's 83 overall, and it reflects reach rather than quality: the food is simply not sitting on most shelves.
The single retail doorway in our data is Petstock, which lists all four Petzyo products we track; none of the other nine retailers in our index carries the brand, and neither do the grocery aisles. Treat Petstock as the stopgap channel: useful when subscription timing slips and you need a bag today, though its shelf range varies between stores, so a quick phone call beats a wasted drive. Petstock itself rates 74 out of 100 in our retailer index and its everyday pricing leans high, so on the same editorial estimates each of the four Petzyo lines costs $3.00 more on its shelf than bought direct.
Against the field
Where Petzyo sits in our index
Petzyo against the middle of the 20 brands we score. The full table, every brand and every price, lives on the price index rather than being reprinted here.
Ranked 4 of 20
Petzyo scores 83 out of 100
The median of the index is 70. The full ranking, brand by brand, is on the brands directory and the price index.
| Brand | Overall score | Detail |
|---|---|---|
| Petzyo | 83 | Ranked 4 of 20 brands we score |
| Index median | 70 | The middle of the 20 brands we score |
Dog Food Reviews 100-point index
Value
What Petzyo costs against the middle of the index
Petzyo rows are its own priced products; the last row is the median cheapest kilogram across every brand we price. Prices are editorial estimates. The full table is on the price index.
| Product | Price per kilogram | Detail |
|---|---|---|
| Petzyo Kibble That Counts Chicken & Turkey with Superfood Extras 8kg | $7.74/kg | 8kg · Dry |
| Petzyo Kibble That Counts Kangaroo, Sweet Potato & Superfood Extras 8kg | $8.24/kg | 8kg · Dry |
| Petzyo Kibble That Counts Salmon & Ocean Fish with Green Lipped Mussels 8kg | $8.49/kg | 8kg · Dry |
| Petzyo Raw Royalty Roo's Clues Kangaroo BARF Patties 5.4kg | $10.55/kg | 5.4kg · Raw |
| Index median | $9.14/kg | Cheapest kilogram we hold, median across the brands we price |
Editorial estimates
The range
The Petzyo range
4 products indexed, priced from $7.74/kg to $10.55/kg. Prices are editorial estimates and move with sales, member and subscription pricing.
Cost to feed
Price per kilogram across the range
The cheapest everyday price we hold, divided by the pack size. Member, subscription and sale pricing all move, so compare on price per kg rather than on the shelf price.
| Product | Price per kilogram | Detail |
|---|---|---|
| Petzyo Kibble That Counts Chicken & Turkey with Superfood Extras 8kg | $7.74/kg | 8kg · Dry |
| Petzyo Kibble That Counts Kangaroo, Sweet Potato & Superfood Extras 8kg | $8.24/kg | 8kg · Dry |
| Petzyo Kibble That Counts Salmon & Ocean Fish with Green Lipped Mussels 8kg | $8.49/kg | 8kg · Dry |
| Petzyo Raw Royalty Roo's Clues Kangaroo BARF Patties 5.4kg | $10.55/kg | 5.4kg · Raw |
Editorial estimates

Petzyo Kibble That Counts Kangaroo, Sweet Potato & Superfood Extras 8kg
Cost / day
$2.47
~15kg adult
Cost / feed
$1.24
2 meals/day
Price / kg
$8.24
8kg bag
First ingredient
Kangaroo meat meal
Protein
27%
A lean, novel-protein kibble that suits sensitive dogs and showcases Petzyo at its best.

Petzyo Kibble That Counts Salmon & Ocean Fish with Green Lipped Mussels 8kg
Cost / day
$2.55
~15kg adult
Cost / feed
$1.28
2 meals/day
Price / kg
$8.49
8kg bag
First ingredient
Salmon and ocean fish meal
Protein
27%
A skin-and-coat focused fish kibble with joint-supporting green lipped mussels built in.

Petzyo Kibble That Counts Chicken & Turkey with Superfood Extras 8kg
Cost / day
$2.32
~15kg adult
Cost / feed
$1.16
2 meals/day
Price / kg
$7.74
8kg bag
First ingredient
Chicken and turkey meat meal
Protein
30%
The highest-protein everyday option and the most wallet-friendly bag in the kibble range.

Petzyo Raw Royalty Roo's Clues Kangaroo BARF Patties 5.4kg
Cost / day
$3.16
~15kg adult
Cost / feed
$1.58
2 meals/day
Price / kg
$10.55
5.4kg bag
First ingredient
Kangaroo meat
Protein
15%
A lean kangaroo raw patty that suits weight watchers and sensitive tummies alike.
Stockists
Where to buy Petzyo
The retailers in our index that stock Petzyo. Each profile lives on PetReviews, our parent publication.
The full review
Read our full Petzyo review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives: the editorial verdict in full.
- 83
- Overall, out of 100
- 4
- Products priced
- 6
- Pillars scored
- 1
- Retailer indexed
