What Does Scratch Cost in Australia?
The straight numbers on Scratch's pricing: our editorial per-bag and cost-per-day estimates for all 4 kibble recipes, what a week and a month of feeding costs, how the direct-only subscription changes the price question, and how the spend compares with other kibble.
Reviewed by the Dog Food Reviews editorial team
Independent scoringUpdated August 2026Not veterinary advice
Our score
86/100
Value pillar 72/100
Scratch product photography
- Est. cost per day
- $3.19 to $4.39
- ~15kg dog · editorial estimate
- Est. cost per week
- $22 to $31
- full bowls · editorial estimate
- Est. price per kg
- $10.62 to $14.62
- every recipe in our index
- Recipes priced
- 4
- all sold as 8kg bags
The quick answer
$3.19 to $4.39
per day for a ~15kg adult dog on full bowls · roughly $22 to $31 a week · editorial estimates, not Scratch's own pricing
- Per day (est.)
- $3.19 to $4.39
- ~15kg adult dog, full bowls
- Per week (est.)
- $22 to $31
- seven days at the same benchmark
- Per 30 days (est.)
- $96 to $132
- a month at the same benchmark
- Per kg (est.)
- $10.62 to $14.62
- across all 4 recipes
The 100-point scorecard behind the 86/100 above, on this site.
The pricing model
How Scratch pricing works
Scratch is a subscription product, not a shelf product, but unlike fresh-food subscriptions the unit is still a priced bag. Three things decide what you pay.
The recipe sets the bag price
Scratch sells 4 priced kibble recipes, each as an 8kg bag, and our editorial estimates run from $84.95 to $116.95 a bag. The spread is the recipe, not the bag: the novel-protein kangaroo recipe carries the top estimate and the turkey and beef all-rounder the lowest.
Direct-only means one price
Scratch is sold by subscription from its own website rather than in shops, so there is no retailer spread to shop: no shelf ticket, no cheapest-at-retailer column, one estimated price per bag. That cuts both ways. You cannot hunt a discount across stockists the way you can with retail kibble, and you also do not pay a different price depending on which shop you walked into.
Subscription sets the rhythm
Bags arrive on a flexible recurring delivery rather than off a shelf, so budgeting Scratch means thinking in cost per day and days per bag rather than watching for in-store sales. Unlike Lyka, which prices each dog individually through a quote flow, Scratch's unit is still a bag with a price on it: the subscription changes how it reaches you, not how it is priced.
Scratch product photography
“With no shelf and no stockists, there is one price per bag and no spread to shop.”
Recipe by recipe
Scratch cost per day by recipe
All four priced kibble recipes, with our editorial per-kg estimate and what that implies per day for a ~15kg adult dog on full bowls.
Prices checked· Editorial estimates
Estimated cost per day
Every bag on one scale
Unlike a flat-priced range, recipe choice moves Scratch's daily cost by about $1.20 at our benchmark: the recipe, not the bag size, is what sets the bill.
| Recipe | Est. cost per day | Detail |
|---|---|---|
| Grain-Free Turkey & Beef | $3.19 | Turkey Meal (27%) · $10.62/kg |
| Grain-Free Mackerel & Salmon | $3.82 | Mackerel Meal (22.9%) · $12.74/kg |
| Pasture-Raised Lamb with Ancient Grains | $3.71 | Lamb Meal (24.1%) · $12.37/kg |
| Sensitive Kangaroo Grain-Free | $4.39 | Kangaroo (21%) · $14.62/kg |
Editorial estimates · ~15kg adult dog
The spread
$10.62 to $14.62
Estimated price per kilo across the range. Scratch prices each recipe differently, so which bag you pick genuinely moves the daily cost, with the novel-protein kangaroo recipe at the top of the ladder and the turkey and beef all-rounder at the bottom.
- Lowest per kg
- Grain-Free Turkey & Beef
- Highest per kg
- Sensitive Kangaroo Grain-Free
- Cheapest to dearest, per day
- $1.20
- First ingredient
- Turkey Meal (27%)
- Bag price (est.)
- $84.95 / 8kg
- Price per kg (est.)
- $10.62/kg
- Est. cost/day (15kg)
- $3.19
- First ingredient
- Mackerel Meal (22.9%)
- Bag price (est.)
- $101.95 / 8kg
- Price per kg (est.)
- $12.74/kg
- Est. cost/day (15kg)
- $3.82
- First ingredient
- Lamb Meal (24.1%)
- Bag price (est.)
- $98.95 / 8kg
- Price per kg (est.)
- $12.37/kg
- Est. cost/day (15kg)
- $3.71
- First ingredient
- Kangaroo (21%)
- Bag price (est.)
- $116.95 / 8kg
- Price per kg (est.)
- $14.62/kg
- Est. cost/day (15kg)
- $4.39
The bag economics
What a week, a month and a bag work out at
The same per-day estimates, run out to the periods a budget is actually planned in. All figures assume a ~15kg adult dog on full bowls.
- Per day (est.)
- $3.19
- Per week (est.)
- $22.33
- Per 30 days (est.)
- $95.70
- 8kg bag lasts (est.)
- ~26 days
- Per day (est.)
- $3.82
- Per week (est.)
- $26.74
- Per 30 days (est.)
- $114.60
- 8kg bag lasts (est.)
- ~26 days
- Per day (est.)
- $3.71
- Per week (est.)
- $25.97
- Per 30 days (est.)
- $111.30
- 8kg bag lasts (est.)
- ~26 days
- Per day (est.)
- $4.39
- Per week (est.)
- $30.73
- Per 30 days (est.)
- $131.70
- 8kg bag lasts (est.)
- ~26 days
One bag size, four prices
Every priced Scratch recipe comes as the same 8kg bag, so the range has no small-bag premium or bulk-bag discount to arbitrage: the only bag-to-bag difference is the recipe, at $84.95 to $116.95 a bag. Dividing each bag price by its estimated daily cost, every bag lasts roughly 26 to 27 days for a ~15kg dog, which is why the per-day figures track the per-kg ladder so closely.
Scale it to your dog
All of the above sits on our ~15kg benchmark. A smaller dog eats less, so a bag lasts longer and the daily cost falls below our range; a larger dog does the opposite, and the gap versus mainstream kibble widens as weight rises. These are editorial estimates for comparison, not feeding guidance: portion your dog from the pack directions and your vet's advice, not from this table.
The context
How Scratch's cost compares
Estimated cost per day for a ~15kg adult dog across formats in our index: subscription kibble, mainstream big-bag kibble and fresh subscription food.
Estimated cost per day
The whole span, not just the sticker
Each row runs from the cheapest to the dearest product we price for that brand, with the median ruled in the middle. The clay guide is the median across all 39 products in our index.
| Brand | Cheapest | Median | Dearest |
|---|---|---|---|
| Scratch | $3.19 | $3.76 | $4.39 |
| Petzyo | $2.32 | $2.51 | $3.16 |
| Black Hawk | $2.10 | $2.30 | $2.50 |
| Lyka | $2.68 | $2.98 | $2.98 |
Editorial estimates · ~15kg adult dog
- Format
- Dry kibble (subscription)
- Price tier
- $$$ Premium
- Overall
- 86 out of 100
- Est. cost/day (15kg)
- $3.19-$4.39
- Format
- Dry kibble and raw (subscription)
- Price tier
- $$$ Premium
- Overall
- 83 out of 100
- Est. cost/day (15kg)
- $2.32-$3.16
- Format
- Dry kibble (retail bags)
- Price tier
- $$$ Premium
- Overall
- 76 out of 100
- Est. cost/day (15kg)
- $2.10-$2.50
- Format
- Fresh, gently cooked (subscription)
- Price tier
- $$$$ Super-premium
- Overall
- 87 out of 100
- Est. cost/day (15kg)
- $2.68-$2.98
The honest read
Scratch is priced above the middle of our index: the index median is $2.70 a day at our benchmark and every Scratch recipe sits above it. Big-bag Black Hawk works out around $2.10 to $2.50 a day, Petzyo's subscription range starts lower at $2.32, and even fresh-food Lyka's estimated range of $2.68 to $2.98 lands below Scratch's. What the money buys is the range's disclosed ingredient percentages, a transparency score of 95/100 that is the joint-highest in our index, and Australian sourcing.
The caveats
Every figure here is an editorial estimate built on our ~15kg benchmark and indexed pricing, not a live quote. Retail kibble prices move with sales, subscription prices change at the seller's end, and larger dogs widen every gap on this page. Confirm current pricing with each brand or retailer before deciding, and see the full dog food price index for every product we price on the same benchmark.
The levers
Ways to keep the cost down
Four levers that genuinely move the daily number. None of them make Scratch cheap against supermarket kibble, and we are not going to pretend otherwise.
Start with the turkey and beef recipe
Grain-Free Turkey & Beef carries the lowest per-kg estimate in the range ($10.62/kg against $14.62/kg for the sensitive kangaroo grain-free recipe), which is roughly $1.20 a day at our benchmark. Unless your dog needs a novel or single protein, it is the cheap way into the range.
Think in days per bag, not bag price
Our estimates put every 8kg bag at roughly 26 to 27 days of feeding for a ~15kg dog, so a dearer bag is not automatically dearer feeding if your dog is small. Run the cost-per-day figure for your dog's size before judging the sticker.
Use the subscription's flexibility
Scratch's subscription is flexible rather than fixed, so match the delivery cadence to how fast your dog actually empties a bag. Paying for food that stacks up in the cupboard is the quietest way a subscription gets expensive. Check current delivery options with Scratch, as plans change.
Compare it against Petzyo before committing
Petzyo is the closest like-for-like rival: another Australian subscription kibble, with indexed estimates of $2.32 to $3.16 a day at the same benchmark. Our Scratch vs Petzyo comparison puts the two side by side.
Editorial assessment
Our verdict on Scratch's cost
$3.19 to $4.39
per day · ~15kg dog · editorial estimate
- Our overall score
- 86/100
- Value pillar
- 72/100
Scratch sits in the premium tier and is priced like it: every recipe lands above our index median of $2.70 a day, and its value score of 72/100 reflects a food that charges for its transparency and sourcing rather than competing on price. The direct-only model means the price you see is the price there is, with no retailer spread to shop. Whether the food justifies the money is a different question to what it costs: our Is Scratch worth it? verdict takes that on directly.
Not veterinary advice. Prices are editorial estimates: confirm current pricing with Scratch, and speak to your vet before changing your dog's diet.
Straight answers
What we can and cannot tell you
We can publish what Scratch's recipes work out at per bag, per kilo and per day on our benchmark, and how that sits against the rest of the index. We cannot publish a live Scratch price, because Scratch sells direct and sets its own: everything on this page is an editorial estimate, and it says so every time.
- Recipes we price
- 4
- Products in our index
- 39
Scratch cost FAQs
5 questions
In our index, Scratch's 4 kibble recipes work out at roughly $3.19 to $4.39 a day for a ~15kg adult dog on full bowls, based on editorial per-kg estimates of $10.62 to $14.62 per kg. These are our estimates, not Scratch's own pricing: confirm the current price on Scratch's site before subscribing.
At our ~15kg benchmark, full-bowl feeding lands at roughly $22 to $31 a week, or about $96 to $132 over 30 days, depending on the recipe. Smaller dogs typically sit below those figures and larger dogs above them, because portions scale with the dog. Treat every number as an editorial estimate.
Grain-Free Turkey & Beef carries the lowest estimates in our index: $84.95 for the 8kg bag, or $10.62/kg and about $3.19 a day for a ~15kg dog. The sensitive kangaroo grain-free recipe is the dearest at $116.95 a bag, or about $4.39 a day at the same benchmark.
Yes, on our estimates. The median across all 39 products in our index is $2.70 a day for a ~15kg dog, and mainstream big-bag kibble sits below that: Black Hawk works out around $2.10 to $2.50 a day. Scratch's $3.19 to $4.39 sits above both, and also above our $2.68 to $2.98 estimate for fresh-food Lyka at the same benchmark. What you are paying for is disclosed ingredient percentages and Australian sourcing, and whether that is worth the gap is a separate question to what it costs.
No. Scratch is sold direct by subscription from its own website and is not stocked by any retailer in our index, so there is no cheapest-at-retailer figure for it and no in-store price to compare. The one price is Scratch's own, which is why this page quotes a single editorial estimate per bag rather than a retailer spread. Not veterinary advice: prices are editorial estimates, so confirm current pricing with Scratch, and speak to your vet before changing your dog's diet.