Is Woofin' Good! Worth It?
A straight answer on whether Woofin' Good! is worth the money, based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Our score
Poor value
Woofin' Good! product photography
- Overall score
- 50/100
- Poor value
- Value score
- 57/100
- Poor value
- From (per day)
- $1.20
- ~15kg dog
The short answer
Coles' supermarket house brand: very cheap and convenient with the weekly shop, but firmly a budget product. It scores low because the panels are cereal-led rather than meat-first, sourcing detail is thin for a retailer house brand, and even after a named-protein reformulation the meat content sits well below the premium tier. Handy for the price; judge it on cost-per-day, not the low sticker.
Where the points come from
The strongest pillar is availability & convenience at 70/100, worth 10 of the 100 points. The weakest is ingredient quality at 45/100. That pattern, rather than the headline number, is what decides whether the price is worth paying for your dog.
What the money buys
Value is scored at 57/100, which we rate poor value, and it carries 25 of the 100 points on its own. The cheapest way to feed it in our index is Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg, at $1.20 a day for a ~15kg adult dog.
The field
Where 50 sits across every brand we score
One tick per brand. The shaded band is the middle half of the index and the heavy rule is the median, so the score reads as a position rather than a promise.
- MinMin
- 44
- Q1Lower quartile
- 58.5
- MedianMedian
- 69.5
- Q3Upper quartile
- 78.8
- MaxMax
- 87
| Brand | Overall score |
|---|---|
| Black & Gold | 44 |
| Baxter's | 46 |
| Julius | 48 |
| Woofin' Good! | 50 |
| ProBalance | 54 |
| Leaps & Bounds | 60 |
| The Nosh Project | 62 |
| Providore | 64 |
| Hill's Science Diet | 66 |
| Royal Canin | 68 |
| Ivory Coat | 71 |
| Meals for Mutts | 74 |
| SavourLife | 75 |
| Black Hawk | 76 |
| Prime100 | 78 |
| ZIWI Peak | 81 |
| Petzyo | 83 |
| Frontier Pets | 84 |
| Scratch | 86 |
| Lyka | 87 |
Dog Food Reviews scoring
The scorecard
How Woofin' Good! scores
Scored against our published methodology. Where a brand earns its points is the whole worth-it question: two brands on the same overall score can be worth very different money.
Woofin' Good!
50/100 overall · Poor value
How the 100 points are split
- 25 Price & Value
- 25 Ingredient Quality
- 20 Nutrition & Suitability
- 15 Transparency
- 10 Availability & Convenience
- 5 Customer Sentiment
The checklist
When Woofin' Good! is worth it, and when it is not
Both lists come straight from this brand's entry in our index. Neither is a verdict on the food, only on the fit.
When Woofin' Good! is worth it
- Tight budgets
- Topping up with the weekly shop
When to compare carefully
- Ingredient quality and transparency matter to you
- You want named meat ahead of cereal in the panel
What it costs
What Woofin' Good! costs to feed
Cost per day is the figure that decides this page. It assumes a ~15kg adult dog at the brand's own feeding guide, so it moves with your dog rather than with the sticker price.
Prices checked· Editorial estimates
The product we hold
Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg
- Price per kg
- $2.72/kg
- Est. cost per day
- $1.20
- Pack size
- 18kg
- First ingredient
- Cereals / meat meal
- Protein
- 20%
Best per-serve value
Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg
$2.72/kg
$1.20 a day for a ~15kg adult dog
- Pack size
- 18kg
- First ingredient
- Cereals / meat meal
- Format
- Dry
Licensed editorial photography
The verdict
Is Woofin' Good! worth it?
Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies: weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
Scored out of 100 across 6 weighted pillars
dogfoodreviews.com.au
The detail
The daily maths: $1.20 a day against two Coles-aisle rivals
Woofin' Good! Beef & Vegetables 18kg sells for $49 AUD at Coles: $2.72 per kg, about $1.20 a day for a 15kg adult dog on our editorial estimates. The same maths puts Black Hawk Adult Chicken & Rice 20kg at $169, $8.45 per kg and $2.10 a day, and Ivory Coat Grain Free Adult Lamb 13kg at $135, $10.38 per kg and $2.40.
The sticker gap flatters the cheap bag. Per kilogram Black Hawk costs over three times what Woofin' Good! does, but per day the multiple falls to about 1.75, because the denser bag is fed in smaller portions. That is 90 cents a day against Black Hawk and $1.20 against Ivory Coat, near $330 and $440 a year for one medium dog.
Where $2.72 per kg genuinely earns its keep
Availability is the strongest pillar Woofin' Good! holds, at 70 out of 100, and it is honestly earned: a Coles house brand sold exclusively through Coles comes home with the groceries rather than in a courier carton. Our Coles card supports it, scoring the supermarket 79 on pricing and 76 on value, even while the narrow dog aisle rates only 49 on range.
Value at 57 out of 100 is the next pillar down, and the house-brand order holds: Woofin' Good! takes 50 overall where Aldi's Julius scores 48, Woolworths' Baxter's 46 and IGA's Black & Gold 44. Its 18kg bag rates 56 against 54 for the Julius 18kg, 50 for the Baxter's 18kg and 48 for the Black & Gold 8kg, and declares 20 per cent protein where all three declare 18. It is the dearest of the four per kg.
When Woofin' Good! is not worth even $1.20 a day
Ingredients and transparency are the lowest pillars, both 45 out of 100, and the panel shows why. The 18kg bag lists cereals and meat meal ahead of any named meat, declares 20 per cent protein against 26 in the Black Hawk bag and 27 in the Ivory Coat one, and 10 per cent fat against 16 in both. Not veterinary advice.
The named-protein reformulation has not moved meat content into the premium tier, and transparency is structural: retailer-owned, one chain, with Coles' private-label disclosure rated 51 out of 100 on our retailer card. Beside product ratings of 85 for the Black Hawk 20kg and 80 for the Ivory Coat 13kg, that thin sourcing detail is much of what the extra 90 cents a day against Black Hawk, or $1.20 against Ivory Coat, buys.
How owners pay less, and where the levers run out
Our index holds one Woofin' Good! pack and one price for it: the Beef & Vegetables 18kg at an estimated $49, or $2.72 per kg. No larger bag improves that rate, and no small bag exists to trial. Coles runs no pet-specific autoship, scoring 53 out of 100 on subscription, and no price matching, so the shelf price is effectively the market.
Two savings remain. Grocery delivery starts near $5 and is free over $100, so a $49 bag ordered alone carries roughly a tenth of its price in freight. Carried home with the weekly shop, it does not. The alternatives have programs: on our editorial estimates we track the Black Hawk 20kg from $149 on PETO's subscription, and the Ivory Coat 13kg at $129 through Pet Circle.
The alternatives
Better-value alternatives to Woofin' Good!
Scored on the same 100-point model, so the comparison is like for like. Each card prints the two pillars a reader actually swaps a food on.
Black Hawk
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal: the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
- Value
- 74/100
- Ingredients
- 76/100
Best forEveryday feeding if you pick the right recipe
SavourLife
Premium · Good
Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
- Value
- 78/100
- Ingredients
- 74/100
Best forValue-conscious feeders who want a clean enough panel
Ivory Coat
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
- Value
- 71/100
- Ingredients
- 73/100
Best forGrain-free everyday feeding where 'good enough' is fine
Common questions
Is Woofin' Good! worth it? FAQs
Short answers to the questions that decide it, using the same published figures as the sections above.
Answers checked
Scores and estimates from our index
Woofin' Good! scores 50/100 overall and 57/100 on value in our index (poor value on value). Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies: weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
For a ~15kg adult dog, Woofin' Good! works out from about $1.20 per day on Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg ($2.72/kg). Cost per serve is the figure that matters most: compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Woofin' Good! carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Ivory Coat. Compare them on price per kg and cost per day: a different brand may give you more for similar money.
On our scores, narrowly yes. Woofin' Good! takes 50 out of 100 overall against 48 for Aldi's Julius, 46 for Woolworths' Baxter's and 44 for IGA's Black & Gold, and its 18kg bag rates 56 against 54 for the Julius 18kg, 50 for the Baxter's 18kg and 48 for the Black & Gold 8kg. It is also the dearest of the four on our editorial estimates, at $2.72 per kg against $2.50 for Julius, $2.61 for Baxter's and $2.25 for Black & Gold. Best of that group is a low bar: the group tops out at 50.
Not much. Named-protein recipes are listed among the brand's strengths, but the 18kg Beef & Vegetables bag we price still shows cereals and meat meal as its first ingredient, with protein at 20 per cent and fat at 10. Ingredient quality sits at 45 out of 100 and meat content stays below the premium tier, where the Black Hawk and Ivory Coat bags declare 26 and 27 per cent protein. Not veterinary advice.
At an estimated $1.20 a day for a roughly 15kg adult dog, the 18kg Beef & Vegetables bag covers about 41 days, a little under six weeks. Smaller dogs stretch it further and larger dogs empty it faster, so portion by the on-pack feeding guide rather than by our figure. Prices and cost per day are editorial estimates, so confirm the live price at Coles. Not veterinary advice.
No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1, always confirm the live price with the retailer before buying.