Frontier Pets

Frontier Pets is listed in our index as owned by Frontier Pets (Australia), and that single line does real work. The company behind the food carries the same name as the brand, it answers to no larger corporate group in our records, and manufacturing happens in Australia. For a buyer, that shortens the chain of responsibility: the business deciding what free-range, regeneratively farmed meat goes into the pack is the same business selling it to you, not a distant parent managing a portfolio of labels.

Independence only helps if the company shows its working, and here the disclosure is unusually complete. We score Frontier Pets 95 of 100 for transparency, driven by how openly it documents its ingredients and its ethics, down to named sourcing for the free-range meat. Our review concluded the welfare and transparency claims stand up to scrutiny rather than serving as marketing gloss. In practice, that score means the questions a careful buyer asks, what animal, raised how, made where, get answered by the brand itself instead of a customer-service inbox.

Frontier Pets makes air-dried and freeze-dried raw food, and the range we track is strikingly narrow: two products, both 1kg air-dried packs, Free-Range Chicken and Free-Range Beef. No separate puppy line, senior recipe or small-breed variant appears in our data, because both packs are formulated for all life stages; both are also grain free, and both earn the same 90 of 100 product rating from us. Choosing within this range therefore comes down to a single question, which protein suits your dog.

The chicken pack anchors the range on both price and panel. On our editorial estimates it sells at $64 for the kilo against $66 for the beef, so the per-kg spread across the entire range is just two dollars, at the very top of our price tiers. Free-range chicken is its first ingredient, with protein declared at 40 per cent and fat at 28, while the beef pack leads with free-range beef at 38 per cent protein and a richer 30 per cent fat. Deciding which panel suits a particular dog is veterinary territory; none of this is veterinary advice.

Frontier Pets is mostly a direct-to-consumer brand, and its retail footprint is thin: among the ten retailers in our index, Pet Circle and PETO are the only two listings, and they could hardly be less alike. Pet Circle is an online-only specialist, so there is no counter to walk up to, but a single pack clears its $49 free-delivery threshold and autoship trims every repeat order. PETO pairs physical stores with online ordering under a low-price guarantee, though its network is concentrated in particular areas rather than national, with free delivery starting at $59.

That channel mix is why availability scores 58 of 100, the weakest of the brand's six pillars and a long way under its 84 overall. Practically, this is food you order, not food you grab: neither pack appears at any of the other eight retailers we track, supermarkets included, so a dog fed on Frontier Pets needs a reorder rhythm. Two things soften that. Air-dried food is shelf-stable, so keeping a few packs in reserve needs nothing colder than a cupboard, and both stockists run repeat-purchase mechanics, autoship at Pet Circle and repeat-order discounts at PETO, that suit exactly this kind of standing order.