The best dog food isn't always the most expensiveWhy it matters
Dog Food Reviews
Brand head-to-head
Black Hawk logo

Black Hawk

0out of 100
vs
Prime100 logo

Prime100

0out of 100
Higher overall

Black Hawk vs Prime100

A score-by-score comparison of Black Hawk and Prime100 — value, ingredients and transparency — run through the same independent 100-point methodology.

By the Dog Food Reviews Editorial Team

Independent scoring · Not pay-to-rank · Last updated June 2026 · Not veterinary advice

Black Hawk tier

Premium

Prime100 tier

Premium

Black Hawk cheapest/kg

$8.45/kg

Lower per kg

Prime100 cheapest/kg

$11/kg

Black Hawk dog food
Black Hawk logo

Black Hawk

EBOS Group (Masterpet, Australia/NZ)

A popular premium-mainstream brand that's everywhere and reasonably priced in big bags — but its strength is reach, not ingredients. Quality swings noticeably across the range: the better formulas lead with named meat, while cheaper lines lean on rice and grain to bulk out the panel. You're partly paying for shelf presence and marketing, so read the specific recipe rather than the brand badge.

PremiumEveryday feeding if you pick the right recipeOwners who want availability over peak ingredients
Prime100 dog food
Prime100 logo
Higher overall

Prime100

Prime100 (Australia)

Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.

PremiumSensitive stomachsAllergy/elimination diets
The scorecard

Score by score

Both brands run through the same six-part model. Higher is better on every dimension — the longer bar marks the leader.

Black Hawk logoBlack Hawk
Prime100Prime100 logo
76Overall score78
Prime100 leads
74Price & value72
Black Hawk leads
76Ingredient quality83
Prime100 leads
76Nutrition79
Prime100 leads
74Transparency81
Prime100 leads
83Availability73
Black Hawk leads
76Customer sentiment79
Prime100 leads
DetailBlack HawkPrime100
Price tierPremiumPremium
Cheapest per kg$8.45/kg$11/kg
Made inAustraliaAustralia
Who leads where

The verdict, by category

Best value

Black Hawk logo

Black Hawk

Lower cost per day for similar quality.

Best ingredients

Prime100 logo

Prime100

Named-meat-first and protein quality.

Most transparent

Prime100 logo

Prime100

Ingredient, ownership and origin clarity.

78/100
Good
Editorial assessment

Our verdict

On our index, Prime100 comes out ahead overall (78 vs 76). But the right choice depends on your dog: Black Hawk leads on value, while Prime100 leads on ingredients. Compare cost per day and the cheapest retailer for each before you buy.

78
Overall
82
vs. avg.
Good
Rating

Not veterinary advice. Good vs Good overall. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.

Other brands worth comparing

Frequently asked questions

On our value score, Black Hawk edges ahead (74 vs 72). Value is about cost per day, not sticker price — compare the per-kg figures above and the cheapest retailer for each before deciding.

Prime100 scores higher on ingredient quality (83 vs 76) in our index. We look at named-meat-first, protein source quality, wholefoods and fillers.

Prime100 scores higher on transparency. Transparency covers ingredient clarity, country of manufacture, ownership and feeding-guide detail.

Online-only retailers like Pet Circle and Budget Pet Products are usually the price-to-beat on everyday pricing, while Petbarn is a strong all-rounder with the widest range, stores nationwide and competitive member and Repeat Delivery pricing. Whichever you choose, compare price per kg before buying.

No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price and speak to your vet before changing your dog's diet.