Brand head-to-head

ZIWI Peak

81out of 100

Leads by 3

Prime100

78out of 100

ZIWI Peak vs Prime100

A score-by-score comparison of ZIWI Peak and Prime100: value, ingredients, transparency, what each costs to feed and where you can actually buy it, run through the same independent 100-point methodology.

ZIWI Peak leads4of 6 pillarsPrime100 leads2of 6 pillars

Reviewed by the Dog Food Reviews editorial team

Independent scoringUpdated August 2026Not veterinary advice

EditionAugust 2026· Scores and prices entered and checked by hand

At a glance

The whole comparison, in one table

Every measure we hold for both brands. Where a figure is comparable, the leading side is marked; where it is a description rather than a contest, neither side is.

ZIWI Peak and Prime100 compared on score, pillars led, price per kg, cost per day, price tier, retailers, recipes priced, format and country of manufacture.
Measure	ZIWI Peak	Prime100
Overall scoreOut of 100 · higher is better	81Leads	78
Our ratingThe band that score falls in	Strong	Good
Pillars ledOf 6 scored pillars	4 of 6Leads	2 of 6
Cheapest per kgLower is better · editorial estimate	$75/kg	$11/kgLeads
Cost per dayLower is better · a ~15kg adult dog	$7.50	$3.20Leads
Price tierWhere it sits in the market	Super-premium	Premium
Retailers we indexHigher is better · chains we price-check	6 retailersLevel	6 retailersLevel
Recipes we priceDepth of our index, not a score	2	2
FormatHow the food is sold	Air-dried · Wet	Air-dried · Fresh · Dry
Made inCountry of manufacture	New Zealand	Australia

The contenders

What you are choosing between

Two brands, the same six pillars and the same price index. Each column carries the brand's own product photography, what we hold on it and the door to the full review.

ZIWI Peak

Super-premium

Genuinely high named-meat air-dried food with strong transparency: the ingredient panel is the real deal. But you pay heavily for it: among the highest price per kg and per serve in the category, and the value simply doesn't keep pace with the ingredient quality.

Format: Air-dried · Wet
Made in: New Zealand
Price per kg: $75-$79/kg
Cost per day: $7.50-$7.90
Retailers indexed: 6 retailers

Read the full ZIWI Peak review

Prime100

Premium

Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.

Format: Air-dried · Fresh · Dry
Made in: Australia
Price per kg: $11-$14.88/kg
Cost per day: $3.20-$4.40
Retailers indexed: 6 retailers

Read the full Prime100 review

The scorecard

Pillar by pillar

Every pillar of our methodology, side by side. Higher is better on every row, the weighting shows how far each pillar moves the overall figure, and the leader is marked purely by the numbers.

ZIWI Peak leads on

4of 6 pillars

Ingredient Quality 88 to 83Nutrition & Suitability 83 to 79Transparency 85 to 81Customer Sentiment 81 to 79

Prime100 leads on

2of 6 pillars

Price & Value 72 to 64Availability & Convenience 73 to 72

Price & ValueWorth 25 of 100 points

Prime100 leads 72 to 64

ZIWI PeakAverage

Prime100Good

Price per kg, cost per day, subscription discount, sale frequency and value vs similar formulas.

Ingredient QualityWorth 25 of 100 points

ZIWI Peak leads 88 to 83

ZIWI PeakStrong

Prime100Strong

Named meat first, protein source quality, wholefoods, fillers, artificial colours/flavours, grain quality.

Nutrition & SuitabilityWorth 20 of 100 points

ZIWI Peak leads 83 to 79

ZIWI PeakStrong

Prime100Good

Complete & balanced claim, life-stage suitability, protein/fat levels, sensitive-stomach and vet use cases.

TransparencyWorth 15 of 100 points

ZIWI Peak leads 85 to 81

ZIWI PeakStrong

Prime100Strong

Clear ingredient list, country of manufacture, ownership, feeding-guide clarity, recall visibility.

Availability & ConvenienceWorth 10 of 100 points

Prime100 leads 73 to 72

ZIWI PeakGood

Prime100Good

Stock availability, delivery options, repeat delivery and retailer availability.

Customer SentimentWorth 5 of 100 points

ZIWI Peak leads 81 to 79

ZIWI PeakStrong

Prime100Good

Review sentiment, repeat complaints and product consistency feedback.

Cost to feed

What each one costs a day

Price per kg is not the comparison that matters. A fresh bowl and a dry kibble are served in very different daily weights, so the figure to compare is what lands in the bowl each day.

Editorial estimate

Cost per day, a ~15kg adult dog

The span runs from the cheapest recipe we price to the dearest; the heavy rule is the median of those recipes.

CheapestTypicalDearest

ZIWI Peak2 recipes priced · air-dried$7.50$7.70$7.90

Prime1002 recipes priced · air-dried$3.20$3.80$4.40

Editorial cost per day estimates for a ~15kg adult dog, by brand
Brand	Cheapest	Typical	Dearest
ZIWI Peak	$7.50	$7.70	$7.90
Prime100	$3.20	$3.80	$4.40

Dog Food Reviews index

Every indexed ZIWI Peak and Prime100 recipe, sorted by editorial cost per day.
Recipe	Format	Price per kg	Cost per day
SK-D Single Protein Dry Kangaroo 8kgPrime100	Dry · 8kgAdult	$14.88	$3.20
SLR Single Protein Roll Kangaroo 2kgPrime100	Fresh · 2kgAll life stages	$11	$4.40
Air-Dried Beef 1kgZIWI Peak	Air-dried · 1kgAll life stages	$75	$7.50
Air-Dried Lamb 1kgZIWI Peak	Air-dried · 1kgAll life stages	$79	$7.90

Which fits your dog

Should you pick ZIWI Peak or Prime100?

Neither brand is the answer for every dog. These lists are built from the pillars each one wins, the prices we hold and what each brand is best suited to.

Choose ZIWI Peak if

On our scorecard it leads ingredient quality (88 to 83, a pillar worth 25 points), nutrition & suitability (83 to 79, a pillar worth 20 points) and transparency (85 to 81, a pillar worth 15 points).
Owners prioritising ingredient quality over cost
Fussy eaters
Small dogs where per-serve cost is bearable

ZIWI Peak review

Choose Prime100 if

On our scorecard it leads price & value (72 to 64, a pillar worth 25 points) and availability & convenience (73 to 72, a pillar worth 10 points).
It is the cheaper of the two to feed: the cheapest recipe we price works out at about $3.20 a day against $7.50, as an editorial estimate for a ~15kg adult dog.
Sensitive stomachs
Allergy/elimination diets
Single-protein feeders who can absorb the cost

Prime100 review

Before you commit

Where each one is the wrong answer

Skip ZIWI Peak if

You judge food on value as well as ingredients
You feed a large dog and the per-day cost matters

Skip Prime100 if

You want value as well as a clean label
You need a prescription therapeutic diet

81/100

Strong

Editorial assessment

Our verdict

ZIWI Peak finishes ahead on our index, 81 to 78, a gap of 3 points. ZIWI Peak takes ingredient quality, nutrition & suitability, transparency and customer sentiment. Prime100 takes price & value and availability & convenience. On the recipes we price, Prime100 is the cheaper of the two to feed: about $3.20 a day against $7.50 for a ~15kg dog, as an editorial estimate. Compare cost per day and where you can actually buy each one before you decide. Not veterinary advice.

Scored out of 100 across 6 weighted pillars

dogfoodreviews.com.au

Not veterinary advice. Strong vs Good overall. Prices are illustrative and manually entered for v1, always confirm live pricing with the retailer.

The method

The same 100 points, applied to both

ZIWI Peak and Prime100 were run through one model, with no category allowance for either. These are the six pillars it weighs, and what each brand scored on them.

25pts

Price & Value

Price per kg, cost per day, subscription discount, sale frequency and value vs similar formulas.

ZIWI Peak 64Prime100 72

25pts

Ingredient Quality

Named meat first, protein source quality, wholefoods, fillers, artificial colours/flavours, grain quality.

ZIWI Peak 88Prime100 83

20pts

Nutrition & Suitability

Complete & balanced claim, life-stage suitability, protein/fat levels, sensitive-stomach and vet use cases.

ZIWI Peak 83Prime100 79

15pts

Transparency

Clear ingredient list, country of manufacture, ownership, feeding-guide clarity, recall visibility.

ZIWI Peak 85Prime100 81

10pts

Availability & Convenience

Stock availability, delivery options, repeat delivery and retailer availability.

ZIWI Peak 72Prime100 73

5pts

Customer Sentiment

Review sentiment, repeat complaints and product consistency feedback.

ZIWI Peak 81Prime100 79

How we score

Six pillars, 100 points, published in full. The same model scores every brand in our index, and the sub-scores above are the ones these two were given.

Frequently asked questions

7 questions

On our value score, Prime100 edges ahead (72 vs 64). Value is about cost per day, not sticker price: compare the per-kg figures above and the cheapest retailer for each before deciding.

ZIWI Peak scores higher on ingredient quality (88 vs 83) in our index. We look at named-meat-first, protein source quality, wholefoods and fillers.

ZIWI Peak scores higher on transparency. Transparency covers ingredient clarity, country of manufacture, ownership and feeding-guide detail.

ZIWI Peak works out at about $7.50 to $7.90 a day across the 2 recipes we price. Prime100 works out at about $3.20 to $4.40 a day across the 2 recipes we price. Both are editorial estimates for a ~15kg adult dog, built from the recipes we price and each brand's published feeding guide. Formats feed very differently, so compare cost per day rather than price per kg, and confirm live pricing before you buy.

ZIWI Peak is stocked at Pet Circle, Petbarn, Petstock, Budget Pet Products, PETO and Habitat in our index. Prime100 is stocked at Pet Circle, Petbarn, Petstock, Budget Pet Products, PETO and Habitat in our index. The same product can differ by ten dollars or more between retailers, so compare price per kg at checkout rather than the shelf price.

Online-only retailers like Pet Circle and Budget Pet Products are usually the price-to-beat on everyday pricing, while Petbarn is a strong all-rounder with the widest range, stores nationwide and competitive member and Repeat Delivery pricing. Whichever you choose, compare price per kg before buying.

No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1, always confirm the live price and speak to your vet before changing your dog's diet.

Still deciding

Other brands worth comparing

Brands our reviews of ZIWI Peak and Prime100 point to, scored on the same 100 points.

76/100

Premium · Good

Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal: the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.

Value: 74/100
Ingredients: 76/100

Best forEveryday feeding if you pick the right recipe

Compare

75/100

Premium · Good

Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.

Value: 78/100
Ingredients: 74/100

Best forValue-conscious feeders who want a clean enough panel

Compare

71/100

Premium · Good

A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.

Value: 71/100
Ingredients: 73/100

Best forGrain-free everyday feeding where 'good enough' is fine

Compare

ZIWI Peak vs Prime100

The whole comparison, in one table