Prime100
Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.
By the Dog Food Reviews Editorial Team
Independent scoring · Not pay-to-rank · Last updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Prime100 (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Air-dried, Fresh, Dry
- Price tier
- Premium ($$$)
- Overall score
- 78/100 · Good
Prime100 is a strong choice if…
- ✓Sensitive stomachs
- ✓Allergy/elimination diets
- ✓Single-protein feeders who can absorb the cost
May not be the best fit if…
- —You want value as well as a clean label
- —You need a prescription therapeutic diet
The Prime100 range
Prime100 SLR Single Protein Roll Kangaroo 2kg
Cost / day
$4.40
~15kg adult
Cost / feed
$2.20
2 meals/day
Price / kg
$11/kg
2kg bag
First ingredient
Kangaroo
Protein
11%
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
Prime100 SK-D Single Protein Dry Kangaroo 8kg
Cost / day
$3.20
~15kg adult
Cost / feed
$1.60
2 meals/day
Price / kg
$14.88/kg
8kg bag
First ingredient
Kangaroo
Protein
25%
Cheaper per kg than the rolls for single-protein feeding; still a premium tier.
Where to buy Prime100
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is illustrative and not veterinary advice.
Read our full Prime100 review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.