Is Prime100 Worth It?
A straight answer on whether Prime100 is worth the money, based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by Adam Lorimer
Contributing reviewer, brand and product sideIndependent scoringUpdated August 2026Not veterinary advice
Our score
Good
Prime100 product photography
- Overall score
- 78/100
- Good
- Value score
- 72/100
- Good
- From (per day)
- $3.20
- ~15kg dog
The short answer
Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.
Where the points come from
The strongest pillar is ingredient quality at 83/100, worth 25 of the 100 points. The weakest is price & value at 72/100. That pattern, rather than the headline number, is what decides whether the price is worth paying for your dog.
What the money buys
Value is scored at 72/100, which we rate good, and it carries 25 of the 100 points on its own. The cheapest way to feed it in our index is Prime100 SK-D Single Protein Dry Kangaroo 8kg, at $3.20 a day for a ~15kg adult dog.
The field
Where 78 sits across every brand we score
One tick per brand. The shaded band is the middle half of the index and the heavy rule is the median, so the score reads as a position rather than a promise.
- MinMin
- 44
- Q1Lower quartile
- 58.5
- MedianMedian
- 69.5
- Q3Upper quartile
- 78.8
- MaxMax
- 87
| Brand | Overall score |
|---|---|
| Black & Gold | 44 |
| Baxter's | 46 |
| Julius | 48 |
| Woofin' Good! | 50 |
| ProBalance | 54 |
| Leaps & Bounds | 60 |
| The Nosh Project | 62 |
| Providore | 64 |
| Hill's Science Diet | 66 |
| Royal Canin | 68 |
| Ivory Coat | 71 |
| Meals for Mutts | 74 |
| SavourLife | 75 |
| Black Hawk | 76 |
| Prime100 | 78 |
| ZIWI Peak | 81 |
| Petzyo | 83 |
| Frontier Pets | 84 |
| Scratch | 86 |
| Lyka | 87 |
Dog Food Reviews scoring
The scorecard
How Prime100 scores
Scored against our published methodology. Where a brand earns its points is the whole worth-it question: two brands on the same overall score can be worth very different money.
Prime100
78/100 overall · Good
How the 100 points are split
- 25 Price & Value
- 25 Ingredient Quality
- 20 Nutrition & Suitability
- 15 Transparency
- 10 Availability & Convenience
- 5 Customer Sentiment
The checklist
When Prime100 is worth it, and when it is not
Both lists come straight from this brand's entry in our index. Neither is a verdict on the food, only on the fit.
When Prime100 is worth it
- Sensitive stomachs
- Allergy/elimination diets
- Single-protein feeders who can absorb the cost
When to compare carefully
- You want value as well as a clean label
- You need a prescription therapeutic diet
What it costs
What Prime100 costs to feed
Cost per day is the figure that decides this page. It assumes a ~15kg adult dog at the brand's own feeding guide, so it moves with your dog rather than with the sticker price.
Prices checked· Editorial estimates
Estimated cost per day
Every product on one scale
All 2 Prime100 products we hold, cheapest to feed first. Price per kilo sits under each label, because the bag price and the feed price are not the same question.
| Product | Est. cost per day | Detail |
|---|---|---|
| Prime100 SK-D Single Protein Dry Kangaroo 8kg | $3.20 | Dry · 8kg · $14.88/kg |
| Prime100 SLR Single Protein Roll Kangaroo 2kg | $4.40 | Fresh · 2kg · $11/kg |
Editorial estimates · ~15kg adult dog
Best per-serve value
Prime100 SLR Single Protein Roll Kangaroo 2kg
$11/kg
$4.40 a day for a ~15kg adult dog
- Pack size
- 2kg
- First ingredient
- Kangaroo
- Format
- Fresh
Prime100 product photography
The verdict
Is Prime100 worth it?
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value: price the dry against the rolls per serve before you settle on one.
Scored out of 100 across 6 weighted pillars
dogfoodreviews.com.au
The detail
The daily cost, in real numbers
Our index prices Prime100 SK-D Single Protein Dry Kangaroo 8kg at $119.00 AUD, or $14.88 per kg, about $3.20 a day for a 15kg adult dog. SavourLife Grain Free Adult Lamb 15kg sits at $9.93 per kg and $2.30 a day; Ivory Coat Grain Free Adult Lamb 13kg at $10.38 per kg and $2.40. Those are editorial estimates, not live prices.
Held over a year, the $0.90 a day gap between the Prime100 dry bag and SavourLife lamb comes to roughly $328, and the $0.80 gap to Ivory Coat about $292. The Prime100 SLR Single Protein Roll Kangaroo 2kg reads cheaper per kg at $11.00, but a fresh roll is fed in heavier portions, so it lands at $4.40 a day: the dearest Prime100 option we hold.
Where Prime100 earns its price
Prime100 scores 78/100 overall, and the points cluster where a limited-ingredient food should: ingredients 83/100 and transparency 81/100 are its two strongest pillars, with nutrition and sentiment both at 79/100. Set against SavourLife on 74/100 for ingredients and Ivory Coat on 73/100, that is a nine to ten point gap on the pillar the extra $0.80 to $0.90 a day is buying.
Both Prime100 products we hold lead with a single named protein, kangaroo, and the roll is the higher-rated of the two Prime100 products we hold at 86/100, with the SK-D dry at 85/100. The brand's stated fit is sensitive stomachs and elimination diets, where one clearly listed protein is the whole point rather than a label flourish. Not veterinary advice.
Where the value case breaks down
Value is Prime100's weakest pillar at 72/100, and availability is next at 73/100. The largest Prime100 pack in our index is the 8kg dry bag, so there is no 15kg or 18kg equivalent to pull the per-kg price down the way SavourLife's 18kg chicken bag does at $8.06 per kg. On a big dog, $3.20 a day at 15kg only climbs.
If your dog has no protein sensitivity, the case thins. Ivory Coat's grain-free lamb runs 27% protein against the SK-D's 25%, for $2.40 a day rather than $3.20. Prime100 also holds no prescription therapeutic line, so a dog needing one is looking elsewhere. The roll is 11% protein and 7% fat, which is not a like-for-like swap with the kibble.
How owners pay less for Prime100
The same 8kg SK-D bag is $115.00 at Pet Circle and $129.00 at Petbarn on our estimates, with Petbarn's member price at $119.00. That is $14.38 per kg against $16.13, or $14.00 a bag. On the 2kg roll the spread is tighter but proportionally similar: $21.00 at Pet Circle, $21.50 at Budget Pet Products, $24.00 at Petbarn or $22.00 with member pricing.
Prime100 is carried by four of the retailers we track: Petbarn, Pet Circle, Petstock and Budget Pet Products. Petbarn runs member pricing, Repeat Delivery discounts of up to about 15% and price matching on many lines. Pet Circle advertises autoship discounts on every order, though our index holds no autoship price for either Prime100 pack. Budget Pet Products ships free only above $59, so a single $21.50 roll will not clear it.
The alternatives
Better-value alternatives to Prime100
Scored on the same 100-point model, so the comparison is like for like. Each card prints the two pillars a reader actually swaps a food on.
ZIWI Peak
Super-premium · Strong
The ingredients are excellent, but the price per kg is steep enough that value drags the whole score down: you're paying a hefty premium for the air-dried format and small bags. Work out the cost per day before committing; on anything bigger than a small dog it gets expensive fast.
- Value
- 64/100
- Ingredients
- 88/100
Best forOwners prioritising ingredient quality over cost
SavourLife
Premium · Good
Fair value and the rescue donations are real, not greenwash: but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
- Value
- 78/100
- Ingredients
- 74/100
Best forValue-conscious feeders who want a clean enough panel
Ivory Coat
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day: just don't expect it to out-spec a more focused independent brand.
- Value
- 71/100
- Ingredients
- 73/100
Best forGrain-free everyday feeding where 'good enough' is fine
Common questions
Is Prime100 worth it? FAQs
Short answers to the questions that decide it, using the same published figures as the sections above.
Answers checked
Scores and estimates from our index
Prime100 scores 78/100 overall and 72/100 on value in our index (good on value). A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value: price the dry against the rolls per serve before you settle on one.
For a ~15kg adult dog, Prime100 works out from about $3.20 per day on Prime100 SK-D Single Protein Dry Kangaroo 8kg ($14.88/kg). Cost per serve is the figure that matters most: compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Prime100 carefully against ZIWI Peak and SavourLife. The right pick is the one that fits your dog and budget.
Consider ZIWI Peak, SavourLife, Ivory Coat. Compare them on price per kg and cost per day: a different brand may give you more for similar money.
Prime100 SLR Single Protein Roll Kangaroo 2kg is $11.00 per kg against $14.88 for the SK-D Single Protein Dry Kangaroo 8kg, but a fresh roll is fed in much heavier portions. On our editorial estimates that puts the roll at $4.40 a day for a 15kg adult dog versus $3.20 on the dry, so within the brand the kibble is the cheaper daily feed.
On our editorial estimates, Pet Circle lists the SK-D Single Protein Dry Kangaroo 8kg at $115.00 and Petbarn at $129.00, or $119.00 with member pricing. The 2kg roll is $21.00 at Pet Circle, $21.50 at Budget Pet Products and $24.00 at Petbarn, or $22.00 for members. Petbarn also offers Repeat Delivery discounts and price matching. Confirm live pricing with the retailer before buying.
Partly. Our index lists Prime100's ownership as Prime100 (Australia), with manufacture in Australia and no parent group named, and it scores 83/100 on ingredients and 81/100 on transparency, its two strongest pillars, against 74/100 and 76/100 for SavourLife and 73/100 and 71/100 for Ivory Coat. Value, though, is scored at 72/100. You are paying for a clearly labelled single-protein recipe rather than a cheaper feed, which is why the overall lands at 78/100.
No. Dog Food Reviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1, always confirm the live price with the retailer before buying.